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Welcome to the weekend. 

“There are decades where nothing happens; and there are weeks where decades happen.” – Vladimir Lenin​

I know there's a lot going on right now.

Are you okay?

One of the main takeaways of the week I saw on Twitter was a statement on how best to adapt to the current situation or ‘new normal’. The author stated that his focus has always been Family, Wealth and Learning. 

Normally, these are the things he can control. At the present time ‘wealth’ might be out of the sphere of control so he will be doubling down on ‘Learning’ and ‘Family’ - things you can control. 

Whether these specific principles apply to you or not there is something in the fact of a focus on what you can control. It can help your well-being to move forward in the current climate. With that in mind I set a challenge of reading 1 book per day to ensure I’m doubling down on learning. I’d encourage you all to set your own personal challenge. 

If I can help in some way do let me know. Even if we have a friendly chat.

Here are 7 things I thought you’d need to know for March 28th in under 3 minutes: 👀 

. . .

Leadership 😳

1. Newsletter I’m enjoying: Jason Lemkin's new LinkedIn updates on SaaS. (His latest post on using micro milestones in slower growth is extremely helpful in thinking about managing your teams in the coming months) 

2. Day 1 book challenge was yesterday. I read How To Have A Good Day: The Essential Toolkit for a Productive Day at Work and Beyond. Helpful right now, as you might be looking to forge new working habits and relationships. 

3. Summary of Bill Campbell’s leadership advice

CMO / CRO 📈

4. Want to hang out? Drop me a note and I’d be happy to talk through any current challenges and provide support. I’m offering sessions for free on GrowthMentor - I’d love to chat. 

5. Building goodwill and doubling down on content is my recommendation right now. Take notes from Grammarly’s Marketing Strategy: Growing to 20+ Million Users via Content Marketing. 

Brain Stuff 🧠

6. I Spent a Year in Space, and I Have Tips on Isolation to Share. Take it from someone who couldn’t and had no way to go outside.

7. I have loved Zen Habits for years. His latest: 4 Mindfulness Practices That We Need Right Now. A great time to read the back catalog. 

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 Q&A: From the archive (but important at present!): How can you be a better leader and manager? 
 

Before I offer any guidance on leadership, I’d like to explain that the advice contained within this piece is based on what works for me. I’m not an expert. I have built up a playbook of ideas and structures over the years that helped me grow successful teams.

Leadership is about maintaining sensible, practical habits and a mindset of learning. I’ve structured this post so all the activities and practical tips are enclosed in boxes, making them easier to find.

I’ve led teams in scaling businesses for over a decade. In this type of business, the focus is on quickly building Go To Market strategies and developing pipelines. I was lucky enough to work for Appirio as it expanded into six European regions before its acquisition to Wipro. Since then, I’ve worked as a CMO for both Hive Learning and Modulr, which recently secured funding of over £20m (2019). 

If I’m honest, my first leadership role wasn’t a big success. I was young, inexperienced and made a lot of mistakes. In fact, I’d say that I learned more from being a bad leader than from being a good one.

The mistakes I made taught me a huge amount. I was:

+ Young, inexperienced and suddenly in charge of a team
+ Driven largely by KPIs and my team’s daily output (but in the wrong context)
+ Focused on the company needs and numbers, instead of the needs of my team

Does this sound like you? Young leaders are often placed under huge pressure to deliver metrics while building teams at scale. It’s no surprise that their team’s ‘motivation’ doesn’t factor into their mindset.

This style of leadership is often characterised with black and white thinking — either your team are delivering or they’re failing. As you might expect, this type of style doesn’t bring out the best in people.

Being numbers-driven affected the performance of my team, and this was how I learned the single most important function of a leader.

Your most important job is to help your team perform at their best.


Read the full post here 🚀

New App / product recommendation 

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5 Minute Journal - A Happier you in 5 minutes a day 💥


Pitch: There are plenty of benefits to journaling, whether you take time to write out your full thoughts or just spend a few minutes jotting down the things you're most grateful for every day or lessons you've learned. The Five Minute Journal app makes this process easy enough to do on the go.

Take it for a test drive 👈
 

Access my archive with over 100+ articles —> Go Here

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Should we work together?

My mission is to help aspiring sales and marketing leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact?

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