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Hey there —

Here a 7 things I thought you’d need to know for May 23rd in under 3 minutes:

. . .

Leadership 😬

1. Ear candy: Destroy distractions with these 9 focus-boosting strategies by Michael Hyatt [Podcast]. 

2. Courage in the workplace is challenging. We all think about how we can be more courageous but lack the execution (and doubt ourselves). It’s something I find difficult. A handy summary to be brave and understand the three types of workplace courage

3. How do you become an inspired speaker and writer? This might help

CRO / CMO 🚀

4. Struggling to understand the right marketing metrics. It’s not uncommon. I read this on Marketing Metrics: 73 Metrics to Get your KPIs in Order (it’s a helpful list!). 

5. Love Neil Patel. Another great post on content generation ideation. A 100 easy shortcut ideas, in fact. 

Well-being 🧠

6.  Stumbled across the ‘Be more with less’ blog. I love the concept of having time to pause but struggle to take action on it. 
 
7. Who doesn’t love sales? There’s just one problem: they lead us to make dumb choices.

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 q&a: Should SDRs/BDRs/ADRs be managed by sales or marketing? I’ve heard both arguments and have my own opinion, but since I have a great mix of sales and marketing connections, I would like to hear your thoughts.
 

Seeing both models. There is no right or wrong in my opinion. My belief in it's more down the individual leading the function i.e. If the marketing leader is very sales focused, understands sales process and demand gen (in a B2B context) then well placed to manage SDR's. It helps connect the two functions.  If the sales leader is not purely focused on AE's and has a great connection with the CMO. In this scenario it could work to be under the sales leader. The key principle is the focus being on integration between the two functions. If there is good integration the structure will work.

If not, regardless of reporting line - it will fail.

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I'm testing Hashtagify (after using a few over the years). Never sure how valuable these tools are for your time. The premise is interesting if used with the right process. 

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ABOUT THIS NEWSLETTER

My mission is to empower aspiring marketing / revenue leaders with the new marketing mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

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