Welcome to the weekend! We had a good week picking up an important award in the UK for Modulr - Best Initiative for an SME. Great start to the year. I get asked a lot of ‘wow really looks like things are going well’.

It’s always wise to balance a good perception with the reality that growth is hard. Always make it clear that nothing is easy because it isn’t. Don’t get ahead of yourself because change in tech is always a constant. My biggest learning is to become comfortable with that and focus on what you have to do each week, every day to do the best you can! And to try your best to be helpful… 

Here are 7 things I thought you’d need to know for February 08th in under 3 minutes: 👀 

. . .

Leadership 😬

1. Do you constantly obsess with the importance of ‘culture’ in leadership meetings? It might be the right time to shift your thinking towards being purpose driven. Here is how to think about the core difference in Culture Vs Purpose: which works better. 

2. List: 41 Best New Mindset Books To Read In 2020.

3. Do you worry about how to build personal capacity to scale? Read Elevate by Robert Glazer. It teaches you: 'In its purest definition, capacity building is the method by which individuals seek, acquire and develop the skills and abilities to consistently perform at a higher level in pursuit of their innate potential.'


4. I loved reading the 1,000 true fans post many years ago. It inspired thinking on how best to align your marketing. We should now, narrow down to 100 true fans in this latest thinking

5. Hiring: 10 great questions to ask a VP sales during an interview.

6. A nice resource for building operational plans, one of the most helpful was the 1-page layout for marketing (You can download and adapt for yourself). 

Well-being 🧠

7. Remember: The busier you are the more you need quiet time

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.


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🤔 q&a: how do you avoid being micro-managed? Here's how... 

A very effective approach and strategy is to over-communicate at all times on your progress. Don't let them chase you for information. The best employee's always prep to provide ongoing updates and are great at keeping people / their boss in the loop. 

How, it can be quite simple. 

In a sales role, every week communicate your plans i.e. “I have follow ups with A, B, and C companies for sales calls. X, Y and Z have closing appointments scheduled. I’ll be cold-calling in company X in the mid-week.” Send it on Friday night or Monday morning. Updating them quickly in the corridors isn’t enough! Sending a slack with limited detail is not enough! You need to know how and what information they need; how they like to consume it.

Over-communication (people always think they do but they don't - think about how to 10x your current comms) is an excellent way to avoid being 'micro-managed' because you are being so communicative. Your manager never has to worry about items being dropped, not done properly and gives them peace of mind.

One of the main reasons a boss micro-manages is from a lack of complete information.

If you can fill this information gap you are going to solve this problem. And it has to be ongoing and consistent! 

Other ideas: 
+ Send an agenda before every 1:1
+ Send takeaways and actions notes after each 1:1
+ Send an update every Friday
+ Send an update every Monday

(Think of the times they will worry - Friday morning, have we had a good week? Sunday evening, how does the week look? Monday morning, how will we execute this week.)

This simple approach shows your boss that you are on-top of everything, and helps them make effective management decisions. It will create the foundations for a trusting relationship. It will give you the space you are craving. 

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My mission is to help aspiring sales and marketing leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

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