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Hey there —

Here are 7 things I thought you’d need to know for August 01st in under 3 minutes:

. . .

Leadership 😬

1. Fascinating framework. Covers an alternative approach to long-term strategic planning and your role as a leader

2. I read 7 Reasons Your People Are Frustrated with Your Leadership (good for reflection reminders). Even the best team in the world will be harmed by ongoing frustration. 

CRO / CMO 🚀

3. I’m in the middle of Nincompoopery: Why Your Customers Hate You - and How to Fix It (recommended by friends in the London Revenue Collective). 

4. Attempted some rebranding / persona work this week. Reverted back to this great post on why people buy

5. NEW research on email open times over the last 12 months from MarketingProfs. 

Well-being 🧠

6. How to be More Productive and Focus (+ Free Schedule Maker) recommended by Nir Eyal, founder of Product Psychology in their wonderful newsletter, more about Product Psychology here)

7. A new planner won’t change your life.

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

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🤔 q&a: How to get people to think differently

People need to think differently.

Challenge: Behavioural psychologists note that one reason change is difficult relies on the difference between exploration and exploitation. In their younger years people explore the world around them with little preconceived notions and expectations.

Then as time goes on, they exploit their known options and come to rely on what they already know as a guide. This makes change extremely difficult. Oftentimes leaders are faced with the obstacle of employees being set in their habits and ways even when they understand the benefits that change could bring.

Solution: Another finding popular with behaviour psychologists is the effect of novelty. When a new program, format, process or technology is presented, it can kick people back into exploration. While learning about it they are more open to change. It becomes a tangible avenue that allows them to engage in a different way of thinking.

Learning is a result of a cognitive shift in thinking.

Just as employees engage more readily when they are presented with new ways of doing and thinking, HR and training professionals could reflect this in their design of change programmes. Instead of focusing on the what to teach, business leaders will see significant results by focusing on how to deliver the learning.

📲 New Recommendation For Your Stack 

 
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💥 6Sense - ABM platform to improve buyer intelligence 


Pitch: Give Your Revenue Teams the Power to Know Everything,
So They Can Do Anything Uncover, prioritize and engage with demand on 
the 6sense Account Based Orchestration Platform, powered by AI. 


I had an initial demo today of the 6Sense platform to see if it could fit with our 

Learn more 👈



Access my archive with over 100+ articles —> Go Here

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ABOUT THIS NEWSLETTER

My mission is to help aspiring marketing / sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

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