Copy

Hey there —

Here are 7 things I thought you’d need to know for July 18th in under 3 minutes:

. . .

Leadership 😬

Hey there —

Here a 7 things I thought you’d need to know for June 17th in under 3 minutes:

1. Want to be an influential thought leader? Follow this simple advice. 

✅What do you know? What are you an expert in?
✅How do you know what you know? What taught you? Who taught you? What was a moment in time where you learned that lesson?
✅Say those two things, over and over again.

Full post: 
If You Want To Become An Influential Thought Leader, Live By These 3 Principles

2. I read: How great leaders change their minds by Al Pittampalli. Here is a snippet - ‘Elite performers needed to constantly reevaluate themselves to reveal their current weaknesses in order to improve.’ 

CRO / CMO 🚀

3. Why is the role of the CMO and marketing so hard - read my latest LI update ‘Get a more useful perspective on the changing role of the CMO’ 

4. Everyone needs an answer to the ‘right’ pricing models. Insightful piece on short term and long term strategies from @ Mike Volpe (ex-CMO HubSpot). 

5. More pricing analysis: 5 Psychological Studies on Pricing That You Absolutely Must Read.

Well-being 🧠

6. I’ve followed Ramit Sethi since his book ‘I will teach you to be rich’. On Linkedin he posted a note covering the ‘rules that has changed his life’ (3 of them). No #2 is my favourite. 

7. How to make sure your stress isn’t contagious

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

Read More

🤔 q&a: What is the impact of overwhelm on your team?

Statistically it has been found that people can’t cope with more than a 10% additional workload.

Challenge: Business thrives on iteration and change is a constant factor. To keep employees up to date, managers and leaders plan extensive training and processes for rolling it out. These trainings often include lectures, webinars, workshops and additional reading, incorporating additional time and energy. They extend the workload of employees.

Solution: Instead of rolling out large, encompassing change, leaders should honour the 10% statistic and create change in bite-sized chunks. Rather than planning cumbersome trainings, leaders could plan what the desired change they are looking for requires. Those requirements can then be broken down into small steps.

Giving workers sequential learning targets that will eventually come together to reach the end goal prevents them from becoming overwhelmed. It allows them to maintain their current workload and add a little bit at a time.
Incremental work also leads to lasting change. Not only is it easier to incorporate the change, it becomes part of the process itself.

As The New York Times suggests, “the best path to long term change is slow…”. Shift from excitedly over-preparing a massive training program and focus on the small behaviours that need to be mastered to eventually create that change overall.

Be open-minded about acquiring knowledge. Learn something small and put it into action every day. But that’s easier said than done. That’s why I’m bringing you a list of ten habits you can develop to become devoted to achieving mastery and learning every day.

📲 New Recommendation For Your Stack 

 
 80x80.png

💥 Snov.io - Cold outreach automation platform


We switched to using Snov.io recently with encouraging results in terms of accuracy and speed for data around campaign launches. The pitch is: Find, validate and email prospects with better conversion rates.

Learn more 👈



Access my archive with over 100+ articles —> Go Here

100x100.png

ABOUT THIS NEWSLETTER

My mission is to help aspiring marketing / sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

lets chat