Welcome to the weekend! It’s been a busy week up in Edinburgh for our all-company Christmas Party - first time I’ve given the ceilidh dance a go! Hope everyone is closing the year strong before Christmas. 

Here are 7 things I thought you’d need to know for December 07th in under 3 minutes:

. . .

Leadership 😬

1. We all make bad decisions as a leader. Here are 6 Reasons We Make Bad Decisions, and What to Do About Them

2. Fascinating re-read on Clearbit’s approach to management. An in-depth check-list of actionable ideas for you to consider, review and decide if appropriate for your organisation. 


3. We’re in the process of a 100 slide marketing plan! I read this over the week called the 1-Page Marketing Plan - makes you reflect on keeping it simple. Here is a useful template you can use for your strategy

4. Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep.

5. From the archives: Reviewed this case study on 365 days of growth and how to get to $250 ARR without funding. 

6. Listening: 12 Rules for Life - An Antidote to Chaos. 

Well-being 🧠

7. Interesting psychological facts that you must know - 35+ mind blowing facts on psychology

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.


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🤔 q&a: How do you build a successful careeR?

I definitely don't have all the answers. That's because I'm not as successful as many people in business - if you look at other CMO's / CRO's. I have a long way to go!

However, over the years here is what I've learned from CEO's and others I've had the pleasure to learn from: 

  • Prove your ready for the job above you; not the job you have, that’s table-stakes.
  • Don’t be the person moaning at the water cooler. People notice. Whether you think it or not, word gets around. The most successful people always have a positive and influential mindset on everyone they meet. 
  • The biggest mistake people can make throughout their career is thinking it’s all about them. It’s a balance between organisation and you. And you have to understand the balance. 
  • Build internal and external networks. If you have a great attitude, deliver and act positive. Couple this with a large network of people who see it. Regardless of circumstance, people are willing to help you on your journey. 
  • Perception is more important than you think. People can receive a bad perception in an instant. Make sure you realise that point. 

And finally, in any situation see things as they are not worse than they are. The most successful people always remind themselves of perspective. 


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Access my archive with over 100+ articles —> Go Here



My mission is to help aspiring marketing and sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??


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