You'll notice two changes in the coming weeks:
1. The weekly briefing will change to 'Scale Smarter".
Why?
I wanted the name to reflect more on what it means to the reader. After gathering feedback over the last two years, it broadly intersects personal and business i.e.
PERSONAL SCALE
- Productivity, well-being, mindset, curiosity, learning, performance and growth.
BUSINESS SCALE
- GTM, marketing, narrative alignment, anti-scaling, lean marketing and marketing machines
Scale Smarter is about being focused on these areas and actions in an intentional way.
Look out for the subject line:
SS#200 - TITLE
2. I'll be testing new formats on the content design and format.
If that doesn't land well, please do let me know.
The goal is to make improvements, not make things worse!
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