Welcome to the weekend! This week we held our annual sales kick off event and it’s always a tough one to position. You communicate a huge increase in expectations for revenue coupled with why everyone needs to increase their learning and capabilities to perform.
Something I have learned, both as a mentor and in my own leadership journey, is the importance of the words we use, especially when positioning expectations.
I never really cared 10 years ago in the specific power of individual words when presenting ideas (being honest I was more concerned about myself and nerves). Especially at an SKO (Sales Kick-Off) where you can become complacent to dump information on people.
When you pay attention to specific words/ statements in preparation for crucial events you create an opportunity to land your message far more effectively.
For example, do prep carefully for these one-off moments (a group event or meeting) as you may not have another opportunity for 6 months. That finite detail in your approach is the difference between success and failure.
Without further ado, here are 7 things I thought you’d need to know for January 18th in under 3 minutes: 👀
4. During the week I had 3 discussions about how to write documentation for your team; so you can scale effectively. Having seen several teams struggle or succeed with writing documentation, it contains a few behaviors that I found make a difference.
7. A guide to uncertainty. The path of uncertainty isn’t anything you can’t handle. Many people have walked similar uncertain paths in the past, and are doing so now. You can do it just as well as anyone.
💥 Funnel - Automating data collection for marketers.
Pitch: At Funnel, we are building the platform that helps marketers automate their data collection so they can focus on analysis and taking actions. Right now most marketers use a manual process and a spreadsheet to report on their marketing results. Funnel replaces this with software that is always up to date, more detailed and less error prone.