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Welcome to the weekend! 

Here are 7 things I thought you’d need to know for February 29th in under 3 minutes: 👀 

. . .

Leadership 😬

1. I’m reading the The Culture Code: Secrets of High Performing Teams, my main learning is using a 3-step structure for success. 

It goes: 
✅ Skill 1—Build Safety—explores how signals of connection generate bonds of belonging and identity. 

✅ Skill 2—Share Vulnerability—explains how habits of mutual risk drive trusting cooperation. 

✅ Skill 3—Establish Purpose—tells how narratives create shared goals and values. The three skills work together from the bottom up, first building group connection and then channeling it into action.

2. I’m just a few chapters into Mark Manson’s Everything is F*cked: A Story About Hope (read the page around getting a coffee at Starbucks - will make you think….) 

3. How do you motivate your team to go that extra mile? I’m a big fan of using ‘special projects’ that align to an important project in the business. 

CRO / CMO 🚀

4. How often should you post to LinkedIn? Does posting on a daily basis dilute messages to your audience. IMO it’s a careful balance. But here is a useful study on the results

5. The most common mistake for CxO’s is spending too much time learning frameworks, and not enough time gathering a high quality and quantity of inputs. Rethink your approach to strategy: Great strategies depend on great inputs — here’s how to find them.

6. List: An incredible set of questions for running better 1:1’s as a manager. 

Well-being 🧠

7. Resilience Is About How You Recharge, Not How You Endure

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

Read More

🤔 q&a: how do you help your ae's / bdm's hit quota before quarter end? 

If you fail to hit sales quota, you’re in good company.

That’s not where you want to be.

So, for a change, this post is not about creating “more pipeline”.

It’s all about the process behind the scenes that makes consistent selling a reality.

When I look back 10 years the one book that made a real impression on me was the Michael Port book called ‘Book Yourself Solid’.

This was the very first book that I read on the purpose of building a sales process based on a routine of habit. It really gave me clarity around the fact that great salespeople have a strategy that’s incredibly simple around things that they do every day.

The more simple the strategy, the more likely it is to be engaged with on a regular basis.

Sales processes need to be built on a routine of habits. Great salespeople create simple strategies around:

+ networking
+ prospecting
+ nurturing
+ referral
+ social selling
+ personal brand

You need to think about different tactics. Far too many salespeople typically think in a linear process.

For example, the focus is usually on the middle to end funnel activity. What this fails to address is many other important aspects of the sales process. You’ll always fail to hit sales quota with this type of linear thinking. 

So, the reason you’re failing to hit sales quota is quite simple.

You’re not doing these seven things.

Check them out here.

📲 New APP / Product Recommendation  

 
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💥 Strides - Track all your Goals & Habits in one place..

Pitch: Get organised and track anything you want to build the perfect routine. Stay motivated with charts and reminders to achieve your goals.

Over the years I've tried LOTS of habit tracking apps. But I have to say this is the one I love the most. Super simple and keeps you focused each day on the right habits. 



Access my archive with over 100+ articles —> Go Here

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ABOUT THIS NEWSLETTER

My mission is to help aspiring sales and marketing leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

 

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