2. Is product the future of growth? Forget MQL’s / SQL’s; now we should be thinking about PQL’s. Another confusing layer to the mix; fad. Or will this be a secret weapon to growth in 2019. I’ve spent the last few weeks looking into this approach…
3. [AUDIO] Top Marketing Trends of 2019 with Brian Rothenberg - Key takeaway in this one: Why the top of the funnel will shrink in 2019 and what it means for marketers. Favourite quote: There was a lot of hype around the term growth hacker. I hate it. I think it implies you can sprinkle some magic fairy dust and growth will happen.
5. 10 MANAGEMENT SKILLS YOU NEED FOR BUILDING A GROWTH MINDED TEAM - Management doesn’t need to feel like riding a unicycle for the first time. It won’t be easy, and it won’t work out perfectly…right away. But this list of management skills will help smooth out some of the road bumps you’re sure to face along the way.
7. To create a habit, tell a good story - Stories are important for selling, for marketing, for life, for communication. But have you ever thought about the inner story for yourself? The story you tell yourself about your habit matters more than most people realise.