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In this week's newsletter: How Successful Marketing Teams Operate
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Weekly Briefing No. 188
by Edwin Abl

Hey — It's Ed. Welcome to my weekly briefing. 

Quick Reminder: You are receiving this email because you subscribed to my weekly newsletter. It's not a link dump of "hey, here's what I'm listening to and reading." It's 7+ articles, with summaries, notes, views, and commentary, spanning topics on leadership, B2B SaaS marketing, SaaS GTM, sales, well-being, or other interesting finds from around the web. Occasionally, I send long-form articles on leadership, marketing, and personal growth.

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==> In this week's briefing 

  • Why you should focus on the process, not the outcome 
  • The power of doing nothing at all 
  • How successful marketing teams operate 
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IDEAS FROM ME  📈

1. Anthony Moore - ordinary people focus on the outcome. Extraordinary people focus on the process. Takes a look at the importance of process over obsessing on the outcome. I especially like the Bryan Cranston example of acting (Breaking Bad's Walter White!). 

2. Jack Chou (early product leader for LinkedIn, the Head of Product for Pinterest, and now Affirm) identifies four key components to workplace motivation in an article called the simple tool that revives employee motivation.

3. Want to understand Why great employees leave “great cultures”? This article on HBR might shed some light.

 

SAAS GTM  📈

4. Want to maximise response rates on email? Revamp your approach based on the exact three closing words that maximise email results.

5. Fascinating read from Andrew Chen on The Power User Curve: The best way to understand your most engaged users.

6. With year-end approaching soon. I love the idea of Marketing helping support sales with processes and tactics required for sales to improve deal velocity. You can help with your ‘marketers hat’ by giving your sales team new ideas around managing deal cycles: This article gives insight into the value of “engagement plans” and NOT close plans
 

 

WELL-BEING  🧠 

7. I found this article in the top 10 Medium posts of all time. It's called the power of doing nothing at all.

Doing less or nothing at all is easier said than done, especially in a society that suffers from extreme busyness.

This gives you a few ideas on switching off and still being effective. 
 

 
 

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One more thing...Thanks for reading.

Enjoy your day. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

 

 🤔  How Successful Marketing Teams Operate

How successful marketing teams operate:

- Identifies value proposition 
- Talks to their ICP
- Builds MVP strategy
- Understands ideal audience profiles 
- Engages audience traffic through content
- Validates
- Momentum compounds with action

Why most marketing teams fail:

- Fuzzy value proposition 
- Do busy work 
- Do busy work 
- Do busy work 
- Wastes time with tech
- Do more busy work 
- Momentum never starts 

Join the first group by learning how to get started here: 



Get Started
 

 

PRODUCT RECOMMENDATION

Pomodoro timer

Pomodoro Assistant Chrome Extension 

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Take it for a test drive.

 

CAN WE WORK TOGETHER?

This newsletter is my passion project. I hope it helps you gain deeper insight and equips you to learn at the pace needed to keep up. Many readers have asked about how we can work together. In case you’re interested, I do three things.

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model ‘DEMAND KARMA’ that delivers DD services to investors, VC firms and CEOs. 

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine.

(3) MENTORING: Designed for people looking to get to the next level — Director, VP and new CxO. My sweet spot is helping to mentor developing VPs / "Head of"  / aspiring leaders to step into the CxO role.

If you’re interested, let’s jump on a call to see if you’re a good fit. 

Click here to schedule a call.
 
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Edwin Abl · 32 Lavender Sweep · London, London SW11 1HA · United Kingdom