Hey — It's Ed. Welcome to my weekly briefing. 

Quick Reminder: You are receiving this email because you subscribed to my weekly newsletter. It's not a link dump of "hey, here's what I'm listening to and reading." It's 7+ articles, with summaries, notes, views, and commentary, spanning topics on leadership, B2B SaaS marketing, SaaS GTM, sales, well-being, or other interesting finds from around the web. Occasionally, I send long-form articles on leadership, marketing, and personal growth.

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==> In this week's briefing ↓

• Why you should focus on the process, not the outcome 
• The power of doing nothing at all 
• How successful marketing teams operate 

IDEAS FROM ME  📈

1. Anthony Moore - ordinary people focus on the outcome. Extraordinary people focus on the process. Takes a look at the importance of process over obsessing on the outcome. I especially like the Bryan Cranston example of acting (Breaking Bad's Walter White!). 

2. Jack Chou (early product leader for LinkedIn, the Head of Product for Pinterest, and now Affirm) identifies four key components to workplace motivation in an article called the simple tool that revives employee motivation.

3. Want to understand Why great employees leave “great cultures”? This article on HBR might shed some light.

SAAS GTM  📈

4. Want to maximise response rates on email? Revamp your approach based on the exact three closing words that maximise email results.

5. Fascinating read from Andrew Chen on The Power User Curve: The best way to understand your most engaged users.

6. With year-end approaching soon. I love the idea of Marketing helping support sales with processes and tactics required for sales to improve deal velocity. You can help with your ‘marketers hat’ by giving your sales team new ideas around managing deal cycles: This article gives insight into the value of “engagement plans” and NOT close plans.