Copy

Hey there —

Here are 7 things I thought you’d need to know for May 02nd in 3:00 minutes:

. . .

Leadership 😬

1. A leadership article on the importance of being thoughtful and deliberate

2. The management framework of what propelled LinkedIn to a $20B company. It covers the four specific areas you need to focus on as a leader (N.B. most companies dismiss these concepts). 

3. Struggling to hold your team accountable. This post by David Bailey uncovers a structure and playbook to keep aligned across teams. 

CRO / CMO 🚀

4. I’m reading Planable’s Marketing Teams of the Future and Drift’s The Ultimate Conversational Marketing Playbook.

5. A podcast called 5 Minute Marketing from Brian Moran. Grounded tactical advice on how to improve your marketing and sales funnels. 

Well-being 🧠

6. Last weekend we took a trip to Munich. We visited Dachau which was humbling. Take time to reflect on what’s important and read a guide to letting go of stress

7. Read Bad Self-Help and the ‘Myth of Perfect Perfectibility’.
  
. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks, 
Ed 

Read More

🤔 q&a: How long should I spend writing a cold email to a prospect on my list? 


You need to invest the time needed to write a compelling message. Don’t rush cold email copy.

> A process to follow:
  • Brainstorm and create the biggest SPECIFIC PAIN possible for the prospect. The trick with cold emails is to make sure it is ultra specific and not generic. Generic means low response rates. You have to stimulate the prospect. You have to agitate and create tension. That is the first key to your copy.
  • Make it short and simple. Treat cold emails with brevity, simplicity and clarity. Do not write a long winded, fluffy and text heavy email. It will not get read. It has to stand out immediately.
  • Add clear social proof and/or personalisation. Your copy must include social proof (referral, or customer names - some form of commonality). Even better research the prospect. Add a line or two that shows you’ve done your research. It will compound the effectiveness.
Simple structure to follow. Make the content authentic and valuable. Don’t lie. Don’t try to make your ask unclear. Don’t try to deceive.

More tips here: www.edwinabl.com

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ABOUT THIS NEWSLETTER

My mission is to empower aspiring marketing / revenue leaders with the new marketing mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

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