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HIV Treatment Works: A New HIV Awareness Campaign for People Living with HIV

We are pleased to announce HIV Treatment Works, a new campaign under the Centers for Disease Control and Prevention’s Act Against AIDS initiative encouraging people living with HIV to Get in care, Stay in care, and Live well. This campaign focuses on helping people living with HIV to get into care, start taking HIV medications, remain in care, and adhere to treatment.

As with all of the Act Against AIDS campaigns, engaging people in communities across the country is vital to the success in the development and implementation of each one. HIV Treatment Works features people from across the United States who are living with HIV talking about how adhering to treatment helps them stay healthy, protect others, do what they love, and live a longer, healthier life. Testimonials from people living with HIV demonstrate through personal stories how they overcame barriers to care and treatment and how treatment improved their lives.

The campaign website provides access to information and resources that you can use to help us reach the goal to increase the proportion of people living with HIV who enter and remain in care. The comprehensive campaign website includes information and resources to help people living with HIV adhere to treatment and maintain good health by finding:

  • An HIV care provider,

  • A local HIV support group, and

  • A mental health provider.

Ensuring that all those living with HIV are successfully treated is critical to improve their overall health and reduce the risk of transmitting HIV to their partners. This campaign supports the National HIV/AIDS Strategy and the White House's Continuum of Care Initiative which seek to identify people who are living with HIV, link them to care, and ultimately to increase the proportion of people with a suppressed viral load.

The campaign will initially roll out in select cities most affected by HIV via on-the-ground campaign activities, including partnership development and community engagement. National promotion will include advertisements in targeted print, broadcast and online outlets.

To support the campaign and help us encourage people living with HIV to Get in care, Stay in care, and Live well, we invite you to:

  • Forward this message to your networks. Share the news about the new campaign and website throughout your network via an e-mail or posting on your organization’s website.

  • Visit the campaign website. View the campaign public service announcement (PSA) and digital stories of how people overcame barriers to care and treatment. The site contains information and resources about the benefits of getting in care and staying on treatment for people living with HIV. Additional digital stories will be added to the site in the coming months, so check back often for new content.

  • Use campaign materials. Download digital banner ads, posters, palm cards, and videos from our campaign website to add to your organization’s website and social media channels. Request printed posters and palm cards from CDC to distribute at community events and to provide to local venues in your city by sending an e-mail request to ActAgainstAIDS@cdc.gov.

  • Like the Act Against AIDS Facebook Page. Share or respond to our campaign posts, and direct your followers to check out our page and our website.

  • Chat with us on Twitter. Spread the word about the campaign through Twitter by using the campaign hashtag #HIVTreatmentWorks and by following our account @TalkHIV.

  • Incorporate HIV Treatment Works into community events and educational presentations, underscoring the importance of care and treatment for people living with HIV.

Thank you for your efforts to combat HIV and for your continued support of CDC and Act Against AIDS. For inquiries about HIV Treatment Works, email ActAgainstAIDS@cdc.gov.


 
            
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