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Two Sides of the Coin — Two Quick Talks

Law firms have a ton of data about their clients. Accounting systems, news aggregators, document management systems—these are all repositories that contain useful information about existing and potential purchasers of law firm services. In the first talk, Mark Greene will highlight how emerging AI tools can make sense of these disparate data sources and tease out new and valuable insight into what makes these sales targets tick.  

On the flip side, clients have a ton of data about their legal service providers. During the second talk, Liam Brown will share with attendees how law departments are using that data to redefine the role of the outside law firm. This means new procurement methods, better ways to compare and evaluate law firms, and instant data-based counter-arguments to arbitrary rate increases.  

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Meet the Session Faculty

Mark T. Greene
President
Market Intelligence LLC
@MarkTGreene

As a consultant and as CMO at AmLaw 200 firms, Mark pioneered professional service firms’ use of market research, process improvement and competitive intelligence to make smart business decisions. Mark was one of the first recipients of the Legal Marketing Association’s lifetime achievement award. Mark’s other honors include:
  • Inaugural list of the NLJ’s “Business of Law Trailblazers & Pioneers”
  • Nashville Business Journal’s “CMOs of the Year”
  • GE-trained Six Sigma Black Belt and Champion
  • Distinguished Graduate Alumni (University of North Carolina)
  • Master Level Competitive Intelligence Professional (ACI)
Mark regularly publishes and speaks regarding artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is an active environmentalist, Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.
 
Liam Brown
Founder
Elevate Services, Inc.
@liamjmbrown

Liam is the Founder and Executive Chairman of Elevate Services, Inc. He helps general counsel and law firm leaders design and implement successful strategies to improve effectiveness and efficiency. Elevate, founded in 2011, provides strategy, operations, technology and talent for legal departments and law firms worldwide. It has won numerous awards and honors, most recently ranking #53 on the 2016 Inc. 5000 Fastest Growing Private Companies list. Liam was previously the Founder, President and CEO of Integreon, Inc., a global LPO, which he led from startup in 2001 to annual sales of $150 million by 2011, before he sold his stake to private equity investors. Prior to Integreon, he was the President, COO and Co-Founder of a pioneering Web 1.0 virtual data room technology company, which he sold in 2001 (now Merrill DataSite). Liam is a frequent speaker at legal conferences and regularly publishes articles about trends in the legal sector. He is also an active investor in emerging legal technologies, and an executive coach for founders of startups.
 
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2017 Conference Co-Chairs

Sharon Nelson
President
Sensei Enterprises, Inc. ​
@SharonNelsonEsq
Mark Tamminga
Leader, Innovation Initiatives/Partner
Gowling WLG
@gowlingwlg_ca

2017 Sponsors


The Futures Conference and InnovAction Awards would not be possible without our Sponsors. Please be sure to thank them for their support.
Register Now for the Futures Conference, October 26-27 in Atlanta!
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