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FROM THE DESK OF LOU BALDWIN
How Do You Measure a Year?
 
When I was in my 20s, one of my best friends from college, Jo, lived in a loft apartment in Lower Manhattan. I spent a number of my vacations in New York City, staying with Jo and his four roommates in their tiny apartment. Since then, magazine articles have described the apartment using phrases such as “harsh conditions” with the only bathtub and the only sink being in the carpeted kitchen. While staying there, we would go to the rooftop to socialize. This was often because the lead roommate, Jonathan, was always writing music at his keyboard in the small den.
 
Why has this apartment, out of millions of apartments in New York City, been written about in magazine articles and featured on television shows? Because Jonathan, turned out to be Jonathan Larson, who wrote the hit Broadway show Rent, which was later made into a hit movie. Jonathan tragically died of an aneurysm on opening night and never knew Rent’s great success. One really important lesson I learned from this was never to take anyone for granted. The roommate in the dumpy apartment, who was a waiter at the time, won three posthumous Tony Awards and a Pulitzer Prize for Drama. All for those songs he was writing in the den, which ended up being Rent!
 
My favorite song from Rent is “Seasons of Love,” which poses the question, “How do you measure a year?" You may know some of the lyrics….
 
Five hundred twenty-five thousand
Six hundred minutes,
Five hundred twenty-five thousand
Moments so dear.
Five hundred twenty-five thousand
Six hundred minutes
How do you measure, measure a year?

In daylights, in sunsets, in midnights
In cups of coffee
In inches, in miles, in laughter, in strife.

In five hundred twenty-five thousand
Six hundred minutes
How do you measure
A year in the life?


This year at WSRAR we have been asking the question, “How do you measure 100 Years?” It has been exciting to discuss and celebrate that throughout our year. I encourage you to attend our Christmas Open House on Thursday, December 14th as we attempt to answer that question through our 100th Anniversary Commemorative Book. You can receive your complimentary copy at the event.
 
As for this year, there are many ways we can measure it. Some are:
 
  • A great year for the market with over $1 Billion in sales volume for Winston-Salem/Forsyth County. Medium prices close to all-time highs and days on market close to all-time lows.   
  • A record of 235 new members going through our Orientation Courses.
  • A record breaking total number of members when we hit 1,711 Members!
  • Record Revenues for the Association
  • $32,061.00 donated by our members to RPAC.
  • A record 36% of our total members giving to RPAC.
  • 19 Continuing Education Classes; 4 GRI Classes Offered.
  • A total of 31 Past Presidents participated in our Salute to Presidents in January and/or our Past President’s Luncheon in November.   
  • WSRAR Member Treasure Faircloth served as the 9th NC REALTOR® President from WSRAR and I was honored to be the 6th NC REALTOR® of the Year from WSRAR.
  • Amazing levels of sponsorship support by members and affiliates making our special events possible throughout the year.
 
And we can’t forget our Giveback 100's! Hundreds of game tickets, teddy bears, diapers, Habitat 5K walkers, dollars, volunteer hours of reading and more going to good causes in our community!
 
There are many more ways we can measure this great year including thousands of hours that our committed volunteers and our incredible professional staff put into accomplishing our mission and making this a memorable year for WSRAR!
 
Five hundred twenty-five thousand
Six hundred minutes!
Five hundred twenty-five thousand
Journeys to plan.

Five hundred twenty-five thousand
Six hundred minutes
How do you measure the life
Of a woman or a man?


More than anything, I measure this year by the people I have had the honor to meet, to serve and to work with as your President and the incredible comradery we have shared as we have celebrated our 100 Years.
 
We will always remember Mary Ann Parrish and other special members of our REALTOR family who passed away this year.  
 
It has been a great “season” for WSRAR. As we wrap up the year, I will leave you with one last verse on how we can measure our year……                
 
It's time now to sing out,
Tho' the story never ends
Let's celebrate
Remember a year in the life of friends
Remember the love!
Remember the love!
Seasons of love!
FROM THE DESK OF SAMUEL AUBREY
A Year in Review with Thankfulness
By Samuel Aubrey
 
Wow!

I hope you have enjoyed all of the many opportunities that have been provided throughout the year to celebrate the 100th year of the Winston-Salem Regional Association of REALTORS®.  What an exciting year this has been!
 
As we wrap up this year and prepare for the new, let me encourage each of you to continue your involvement with an even greater appreciation of the legacy of those who have helped make our industry and association their best.  We all stand upon the shoulders of great visionaries who dedicated their lives to excellence for their generation and ours.  It is now our time to take up the mantle and lay a foundation worthy of appreciation by those generations to come.
 
So, thank you for representing the real estate industry and REALTORS® well through your service, dedication, and commitment.  The 100th year of the Winston-Salem Regional Association of REALTORS® is a celebration of you, the members, for making success possible for yourselves, your clients, and your Association.
COMING UP NEXT WEEK
Tuesday, December 5
RCA Board of Directors | 8:30 a.m. | WSRAR
Home Inspection Committee | 12:30 p.m. | WSRAR
YPN Christmas Social | 3:00 p.m. | Silo Bistro & Bar

Wednesday, December 6
Education Committee | 2:00 p.m. | WSRAR

Thursday, December 7
Triad MLS Board of Directors | 9:30 a.m. | Triad MLS

Friday, December 8
CFEC Holiday Program | 10:00 a.m. | Milton Rhodes Center for the Arts

 
MEMBERSHIP REPORT
CLICK FOR MEMBERSHIP REPORT
ONLINE REGISTRATION IS PREFERRED
Online registration is preferred. To register for education classes and membership events, update your personal information, or pay an invoice, go to www.wsrar.com. Click on the green Member Services button on the top right. Use your NRDS# as your login and your password is the last 4 digits of your social security number.
UPCOMING EVENTS
December 5 YPN Christmas Social
Time: 3-5 p.m.
Location: Silo Bistro & Bar | 114-D Reynolda Village

Sponsor: Piedmont Advantage Credit Union
Members Free | Guests $20
RSVP:
www.wsrar.com

December 8 CFEC Holiday Program
Time: 10:00 a.m. 
Location: Milton Rhodes Center for the Arts

We are collecting items for sensory bottles. VOSS hard plastic water bottles and filler items. See the list on the flyer!

Sponsor: Hamilton Group Funding
 

December 14 Breakfast Meeting
Time: 9:00-9:30 a.m. Breakfast | 9:30-10:30 a.m. Program
Location: Allegacy Federal Credit Union
Topic: The Historic Resources Commission: Regulations attached to various houses and neighborhoods
Speaker: Michelle M. McCullough, Project Planner, City-County Planning

Sponsor: Allegacy Federal Credit Union
RSVP: www.wsrar.com

December 14 Christmas Open House
Time: 3:30-5:30 p.m. 
Location: WSRAR

Wine, Beer & Light Refreshments. Pick up your copy of the 100th Anniversary Commemorative Book!

Sponsor: First Citizens Bank
RSVP: www.wsrar.com

GOVERNMENT AFFAIRS
We have a new face at WSRAR!

Troi Hicks attended Wake Forest University where she earned her degree in history and secondary education. Upon graduating, she began teaching. She taught Civics and US History to middle and high school students. 

Troi will serve as the Shared Local Government Affairs Director for the Winston-Salem Regional Association of REALTORS® and the Home Builders Association of Winston-Salem.


Please join us in welcoming Troi to the WSRAR Family!  Please see below for a note from Troi:

---------------------------------------------

Dear WSRAR members,
 
I’m excited to be your new Government Affairs Director and to continue our partnership with HBAWS and NC REALTORS®.
 
Today, I need to tell you about a significant concern that could affect our industry.
 
Congress is moving very quickly on the tax reform bill that threatens the MID and removes deductions for state and local property taxes.
 
The bill also adds $1.5 trillion in new federal debt.
 
If you have not already acted on the Call For Action, please do so today by clicking on
this link. WSRAR is very close to hitting our goal of 20% participation on this CFA, but we can’t do it without your help. 
 
I look forward to talking with you soon and meeting you in person to discuss this and other local and state government affairs concerns.
 
Sincerely,
 
Troi Hicks
Government Affairs Director
#GIVEBACK100
TAKE ME TO THE SIGN UP FORM!
CONTINUING EDUCATION
The National Association of REALTORS® requires all members to take Code of Ethics training on a Biennial basis (once every two years) between January 1, 2017 and December 31, 2018. REALTORS® who join the Association after January 1, 2017 and attend New Member Orientation have already fulfilled their Code of Ethics training requirement.

Cracking the Code
 with the 
CE Shop and these two classes below through Real Time Learn will give you 4 hours CE elective and satisfy NAR’s Code of Ethics requirement.
Scruples and the Code of Ethics: O/L | Instructor Jo Mangum
Staying on the Right Path: O/L | Instructor Cindy Chandler


Take an online elective.
Online Classes with the CE ShopRegister here
Online Classes through Real Time Learn - Click here to get started!
 
WSRAR has also partnered with The CE Shop for online courses. Sign up this month and get 20% off!

CE & GRI SPONSORS
MLS
On the front page of Matrix, you will find the REALTOR Tools widget.
 

 
All of these services are included in your MLS monthly fee. If you have any questions about these services, please visit the Resources and/or the Help tab in Matrix or contact Triad MLS: 336-841-1337 or
helpdesk@triadmls.com Please watch your Matrix News & Alerts for new services to be added soon!
ABML FORUM
Take some time to watch the Home Measurement Fundamentals video series our ABML Forum produced. We can't thank Piedmont Federal Savings Bank enough for their financial supporting this endeavor. 

CLICK TO WATCH
 
EVENT PHOTOS
November 9 Orientation
November 10 CE with Bill Gallagher
November 14 Awards Membership Meeting
November 16 Breakfast Meeting
November 17 GRI with Mark Saunders
November 30 Past President's Luncheon
REALTOR PARTY & RPAC UPDATE
2017 Local Goal $26,354.50
2017 Totals: $32,061.00 from 495 Members

Contributions are not deductible for income tax purposes. Contributions to RPAC are voluntary and are used for political purposes. You may contribute more or less than the suggested amount. You may refuse to contribute without reprisal and the National Association of REALTORS® or any of its state associations or local boards will not favor or disfavor any member because of the amount contributed. 70% of each contribution is used by your state PAC to support state and local political candidates. Until your state PAC reaches its RPAC goal 30% is sent to National RPAC to support federal candidates and is charged against your limits under 2 U.S.C. 441a; after the state PAC reaches its RPAC goal it may elect to retain your entire contribution for use in supporting state and local candidates.
RPAC PLEDGE FORM
BY THE CODE
Q: I have a team, and I’d like to make my team, rather than my brokerage, the focus of my advertising and marketing. Is that okay?

A: You can make your team the focus, but you must also make the name of the brokerage you’re affiliated with readily apparent to anyone seeing your advertising or marketing. The NAR Code of Ethics is clear on that, and some states require it as well.
The Code applies to all advertising, whether it’s being done by the firm, the individual agent, or a team. State laws vary, with some states having specific rules about team advertising. The one constant is found in
Article 12 of the Code, the “true picture” principle. REALTORS® “shall present a true picture in their advertising, marketing, and other representations.”
Here are some tips for ethical team advertising under Article 12.
  • Make sure your brokerage company’s name is in the advertising. Standard of Practice 12-5 says, “REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®’s firm in a reasonable and readily apparent manner either in the advertisement or in electronic advertising via a link to a display with all required disclosures.” In short, the team name alone is not the company name. The idea is that the public has a right to know who is responsible for the conduct of those doing the advertising.
  • Whether you’re advertising your services or your listings, if it’s real estate–related, it must include your company’s name. Article 12 mentions both “advertising” and “marketing.” It doesn’t matter if you call a piece “marketing” and not “advertising.” If it’s a brochure, article, blog post, or anything else that promotes you, your team, your listings, or your real estate services, you need to include your company’s name.
  • If it’s electronic communication, you may be able to use a link to your company name. From Facebook, Twitter, and other social media posts, Standard of Practice 12-5 allows you to include your company name via a link. The link language may be your team name, your name, or your username. If a consumer clicks on it in Facebook, for example, it should take them to your business Facebook page, and the consumer should be able to see your company information on the page. Be careful, though. This is not always the rule under license law. Many states have not addressed this issue but rather still require the company name to be in the actual advertising and that “advertising” may be the post itself.
  • Your company name is not your franchise’s name. It’s the official or registered name of the entity with whom you and your team members are licensed. Check with your broker about the registered name or names the company has set up with your licensing authority. Use one of those names with your team advertising.
  • The company name must appear in a “reasonable and readily apparent” manner. Say your team name is Smith/Jones and Associates. That sounds like a company name. If your company name is Green Hills Realty, then “Green Hills Realty” must appear be large enough and prominent enough in your ads to make it clear that the Smith/Jones and Associates is connected to Green Hills Realty.
The Code doesn’t specify a size relationship between company name and team name. However, putting the company name in a very small point size in comparison to the team name is likely not in compliance. Likewise, displaying the company name in a light shade, or a color that blends with the background, might be considered a violation. Ultimately, if a dispute arises, a hearing panel will decide. You’ll never have a problem if you keep in mind the principle behind the Code: People have the right to know the true nature of the entities and REALTORS® they are dealing with.
http://realtormag.realtor.org/law-and-ethics/ethics/article/2017/09/advertising-no-team-island
 
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Copyright © 2017 Winston-Salem Regional Association of REALTORS, Inc., All rights reserved.


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