Inside: An update on STELA, the FCC and a recap on our trip to Washington, D.C.!
New Hampshire Association of Broadcasters

Letter from the Editor

As the legendary sports agent Dicky Fox said in Jerry Maguire, “the key to this business is personal relationships.”  In fact, the key to any business is personal relationships.  But what happens when personal relationships just aren’t enough? 

We’re hearing more and more that one of radio and television’s best categories, automotive, is becoming less and less enamored with broadcast media.  Digital media is all the rage in 2014, and it certainly has its place in an advertisers mix, but if you want to reach
real people, 100% of the time, with a personal and local touch.  The answer is clear.  Radio and television. 
 
That’s why the New Hampshire Association of Broadcasters, with the help of a committee of seven NHAB members, are working on a project that reinforces all of the great benefits of local, over-the-air television and radio in New Hampshire to Granite State advertisers. 
 
The project is still in its infancy and could go in many directions including surveys, presentations, PSAs and materials for station sales kits and proposals.  We may ask for your help and participation in the process along the way and I hope you’re willing and able to help.
 
Digital advertising isn’t going away but radio and television should still have a piece of the advertising pie far into the future.  Video didn’t kill the radio star and if we have anything to say about it, digital won’t kill broadcasting.  

Jordan Walton
Executive Director
Brand New NHAB.org!

Spring is here, and we did some cleaning up over at NHAB.org! We've lanched the new site with a fresh new look, with easier navigation, and more current information. Check it out today!
NHAB Goes to D.C.!

During the last week in February, the New Hampshire Association of Broadcasters took many of its board members to Washington, D.C. for the National Association of Broadcasters’ State Leadership Conference and then on to call on our members of Congress.

Kelly Ayotte

The NHAB delegation met with Senator Kelly Ayotte, who signed on as a co-sponsor for the Local Radio Freedom Act shortly after our meeting. Thank you Kelly!

The NHAB group also met with Senator Jeanne Shaheen's staff, and Congresswomen Carol Shea-Porter and Ann McLane Kuster.

This year, like every year, broadcasters’ face a myriad of challenges on Capitol Hill.  For radio that includes supporting the “Local Radio Freedom Act.” For television we made sure that Congress is monitoring the FCC as they conduct the spectrum auction, as well as asking Congress to cleanly pass the Satellite Television Extension and Localism Act (STELA).  We also expressed our concern with language in a tax reform bill by Rep. Dave Camp (R-MI) that would reduce the tax deductibility of advertising.

Overall the broadcasters’ issues were well received. Issue overviews for radio and television can be found at NAB.org.  To see additional pictures of the NHAB trip to Washington, visit our Facebook page or our photo gallery on nhab.org. As always we continue to monitor issues that impact you and your stations and your input is appreciated.

Continuing Education Reimbursement Program
STELA Reauthorization has Major Implications for Broadcasters

One of the top issues in front of television broadcasters in early 2014 is, essentially, a satellite television issue.  STELA (Satellite Television Expansion and Localism Act) is a bill that allows for satellite television companies to provide distant broadcast signals, which in the late 1980’s helped them compete with cable.

What the industry is lobbying for is the clean passage of this bill without any additional language that would pose a threat to the current retransmission consent model that has been in place since the 1992 Cable Act.

Since late February there has been a lot of movement on the reauthorization of STELA. 


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Save the Date!

Be sure to add these dates to your calendar – these events are not to be missed!

Tuesday, April 22nd – Job Fair at Manchester Community College from 10 a.m. to 1 p.m. Sign up your station today; you’ll earn valuable EEO credit and meet with potential employees!

Wednesday, June 4th – Management Seminar with Mark Levy from RDR at the Westborough Regency from 1 p.m. to 4:30 p.m. Mark will discuss important management topics like how to run a meeting that “sticks” and tips and tricks for dealing with difficult people. Be sure to sign up – class size is limited.

Broadcasters Face Second Front in FCC

While radio and television broadcasters fend off a performance royalty, drastic changes to retransmission consent negotiations and advertising tax deduction changes in the halls of Congress, the Federal Communications Commission is proving to be equally challenging. 

The voluntary television spectrum auctions looms in 2015 but a proposal by FCC Chairman Tom Wheeler to close the Joint Sales Agreement (JSA)“loophole” faces a vote on March 31.  The argument made by Chairman Wheeler is that stations that enter into a JSA are going against the Communications Act pillars of competition, diversity and localism.


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What do you want to see at the NAB Show in Vegas?

We'll be attending the NAB Show in Las Vegas, from April 6-10. With an event this size, we’ve decided to take a targeted approach to the NAB Show exhibits this year and make sure we look at and explore things that may be of importance to you.  Think about the types of technology you’d like us to check out and we’ll report back after the Show.  Check out the exhibits!  Anything we can check out for you? Let us know!
 
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