AIMS ASIA PACIFIC REGIONAL CONFERENCE
The inaugural AIMS Asia-Pacific Conference was held on 12-13 June in Penang, Malaysia at the St-Giles Wembley Hotel.
Hosted by the Penang Bridge Half Marathon
, this was the first such conference ever staged in Asia and Oceania.
Race organisers from as far afield as Australia, Japan and Sri Lanka attended as well as some from outside the region including keynote speaker Carlo Capalbo of the Prague Marathon,
He spoke about the concept behind the 'Running Mall" which has operated in the Czech capital for the last two years. The programme continued with presentations on social media strategy for races and what factors must be put in place to facilitate a world record breaking race. Attendees divided into two groups for discussion on how to attract runners to their events from increasingly far away rather than just the neighbouring countries and re-formed to compare findings. A final session addressed the successful strategy behind two formerly elite-only Japanese races - Tokyo Marathon and Nagoya Women's Marathon - to reinvent themselves as mass participation events.
Regional conferences have previously been held in Africa and South America. The next is planned for Capetown in September 2015.
WORLD CONGRESS IN 2016
The next World Congress of AIMS will be in South America, hosted by the Quito Ultimas Noticias 15km in the Ecuadorean capital on 2-4 June 2016.
A Slow Week...
In the ‘forthcoming events’ listing (see right column) there is one weekend (11-12 July) next month for which no AIMS member races are scheduled. This is an exceptional circumstance: with close on 400 members there are on average seven or eight AIMS events held each week, and in some weeks as many as 15.
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Edition 3 of 2015 is at the printers. It will be distributed during July. The deadline for Edition 4 will be on 9 September.
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