Counties have led the efforts in prevention and early intervention programs that change attitudes and behaviors towards mental illness and mental health since 2011 through an innovative Joint Powers Authority, the California Mental Health Services Authority (CalMHSA).
CalMHSA, by pooling county Mental Health Services Act funding, has created an award-winning statewide social marketing campaign, Each Mind Matters: California’s Mental Health Movement. The campaign was developed to raise mental health awareness, reduce stigma, and prevent suicide. Innovative programs include the Know the Signs media effort, the Walk In Our Shoes anti-stigma campaign, and Directing Change.
Learn more about CalMHSA’s programs by watching this video.