Dear <<First Name>>,

This announcement is very focused on art, crypto, and conservation, so we realize might not be right for you. However, as we know some people in our network have clients who are serious art collectors and African conservation donors, we wanted to share with you in case you are one of them and want to in turn share. And if not, hopefully you'll find the information below about the history of the Cottar family and the art world still interesting, and the exclusive access to Anthony Russell that the Cottar family can help facilitate with your guests coming to Kenya in concert with a safari stay is also a great "secret up your sleeve" to have for a more highly tailored time in Nairobi. 

Cottar’s and "Crypto for Conservation" Art Auction Kick-Off Webinar is Open to Anyone Interested in Learning More and/or Participating:  

REGISTER NOW: Thurs July 8, 2021 at 10am MST

Join Melissa Jordan and Calvin Cottar to learn more about the details of crypto and this art auction, about the connection between Anthony’s pieces and the Cottar family, and the work that the Cottar’s Wildlife Conservation Trust (CWCT) will be doing with the support of this auction.

Below you'll also find a video of Anthony speaking about his art, a blog Brooke wrote about her time with Anthony in Nairobi, and more. As always, we remain at your disposal to help with anything Africa, and all of our partners across the continent. 


Johann & Brooke

Johann and Far Country Collection:
Uganda: The Uganda Safari Company, Wildplaces Africa
Kenya: Campi Ya Kanzi, Scenic Air Safaris
Zambia: Zambian Ground Handlers, Sausage Tree Camp, Green Safaris & Tongabezi
Madagascar: Madagascar Classic Collection

Brooke and Karoo Consulting:
South Africa: Tswalu Kalahari 
Kenya: Ol Jogi, Cottar's Safaris

West Africa: TransAfrica (DMC operating in multiple countries)
The Cottar family have an award-winning tented camp and bush villa in Kenya’s Masai Mara and are often referred to as the ‘First Family’ of safaris. Over five generations, and 100+ years, the family have maintained a long lineage of creative and pioneering connections, from film to photos, art to literature. Generations ago, the Cottar family actually premiered the first African adventure film shown at the Globe Theatre in New York. They guided those coming to Kenya to make the first motion picture wildlife films, such as Martin and Osa Johnson, and Paul Hoeffler while shooting the first film in colour made in Africa. Renowned artists have stayed at camp, such as American artist and filmmaker Julian Schnabel, and guests at the 1920s Camp will see two original paintings of his in the Mess Tent. And the family continues to maintain life-long friendships and collaborative processes with various others, including the late Peter Beard, and Kenyan artist Anthony Russell, whose work guests will see at the Cottar’s Bush Villa.  

The Cottar family provides bespoke safari experiences for guests and also works to support the Maasai community on a critical wildlife conservation initiative. To support conservation, CWCT, Anthony Russell, and a US-based blockchain expert, crypto trader and NFT advisor Melissa Jordan have come together for an exciting “Crypto for Conservation” initiative.
And that is the story we’re telling today … both for you, and moreover, for any of your art collecting clients, because as the art world has seen, there is a lot of acquiring and commissioning going on right now. There have been numerous articles about this recently in The New York Times, The Economist, and others, including a great "101 NFT Background and Basics" overivew on Christies.
The Artist:
Anthony Russell has been friends with Calvin Cottar since childhood, and throughout their lives Anthony has made art at the Cottar’s Safaris camps, with Calvin’s children, and most importantly, hangs certain pieces in the Bush Villa and guarantees that a portion of the profit from the sale of those is donated to the CWCT. Today we’re taking the art off the walls and hanging them in the digital space for an online auction: Cottar’s and “Crypto for Conservation”.

Anthony’s passion for lions and the Maasai culture, paired with a rebellious spirit, and driven by a philanthropic consciousness has added up to the creation of some of Africa’s most desirable and iconic art. While his CV and little black book are illustrious (he’s collected by politicians and musicians, designers and more) his public exhibitions and discreet private shows give a substantial percentage of the proceeds to philanthropic initiatives benefiting conservation.
The Work:
Anthony has personally selected five pieces for the first Cottar’s and "Crypto for Conservation" art auction, one of each of the Big Five (highlighted in this email), which, spanning a twenty-year period, were taken in the same area that Cottar’s Safaris is located. And a portion of the proceeds from each piece will be donated to CWCT to support their various projects in the greater Mara region. 

Each photographical artwork is approximately 80in x 40in in size, printed on archival Epson medium luster 400grm paper, and framed in wood. Each artwork has had four layers of high-density and high-quality resin applied as a finish. 

“I chose the Big Five of Africa as symbolic. The essence of the artwork was to shroud the animals in mist as if appearing magically, and to mimic the fast disappearance of our iconic species all over Africa, unless we collectively do something about it. If we are not careful to protect them and their environments, they may vanish again into the mist of time never to be seen again showing their fragility even if they are powerful animals.” 
The Process:
This is not your grandparents’ art auction! Just as everything else that the Cottar family does, in being iterative and innovative, we’re going about this differently and taking the process to the fast-growing crypto space. Referred to in the art world as an NFT (non-fungible token), an NFT is a digital asset encrypted on a blockchain that authenticates digital ownership. In this case, the winning bidder will receive the actual piece as well as the digital asset.

We are working with a seasoned blockchain expert, crypto trader and NFT advisor based in the United States, Melissa Jordan, who has been using her technical prowess to raise substantial financial support for conservation (she and Anthony have already successfully run a crypto/NFT auction this year to raise funds for the Mara-Meru Cheetah Project as well; see the new Cottar's Impact Activity in partnership with the Mara-Meru Cheetah Project). She will be facilitating the auctions, which we will be dropping one at a time on the platform. She will be available to help anyone interested in entering the crypto space in order to participate, so again, please feel free to share this with anyone in your circle who is also a collector/conservationist:

Set Up Steps:
  1. NFT Art Auctions mean the bidding and sale takes place using crypto currency (Ethereum/Bitcoin/Etc.) … good for the collector as there is a transparent record of the sale and digital proof of ownership/authenticity is stored on blockchain. These auctions will use the cryptocurrency Ethereum (ETH). 
  2. If you don’t own Ethereum (ETH), platforms like CoinBase, Gemini, PayPal, and others enable people to convert fiat currency into crypto. 
  3. You will need a Metamask “wallet” to transfer the ETH you purchase in order to participate. Your Metamask wallet will be directly linked to the platform. Each time you log into the, your personal Metamask wallet will ask you if you wish to proceed to access that account. Your crypto remains in your wallet until you approve a transaction. 
  4. An auction will not go live until a reserve bid is placed. When a reserve bid is made the auction starts immediately and concludes 24 hours later. The last few minutes can be exciting to watch as final bids are placed. The highest winning bid is listed on the’s home page and the winning buyer notified by email. 
  5. Anthony’s “Crypto for Conservation” NFT art is listed on the platform. The site is highly vetted and coveted by artists because of their exclusive invite only access. Follow Anthony at
  6. At the end of the auction, if your bid wins, you will settle the auction in the click of a button. Your funds will be released from an escrow account, the artist paid and digital ownership of the work transferred to your wallet’s address. The physical piece will then be shipped to you with a portion of funds (above the artist’s reserve and excluding shipping costs and processing fees, etc.) immediately released to the Cottar’s Wildlife Conservation Trust. It is seamless, expedient and transparent. 
The Timing:
Because we know not everyone is currently operating in the crypto space and this may pique interest to get involved, and that there will be questions or assistance needed, we are rolling out a timeline leading up to the start of the auctions on the platform. To start with, you can watch the short video above of Melissa explaining more about the crypto space and art auctions. And remember, Melissa is on hand to work with anyone one-on-one to help if needed; you can contact her directly at: or +1 949-742-0149.
  • For each of the five auctions, the piece will get listed, and we’ll be alerting people on various outlets. It will be best to follow one or all of these IG accounts for instant info: @AnthonyRussellAfrica / @Cottars.Kenya / @CWC.Trust / @BrookeBerlin / @HonourWay
  • Follow Twitter handles @A_Russell_Art and @MJ_Anthony_Russell_Art
  • Nothing happens until the first bid that hits the reserve price of USD $10,800 comes in, and then there is a 24 hour time period to bid
  • After 24 hours the highest bidder is the winner
First, register for our kick-off webinar, on Thurs July 8 at 10am MDT, and then the first of the five will get listed one week later on Thurs July 15, which gives time for people to get set up if they are interested.
About Cottar’s Safaris:
The award-winning Cottar’s Safaris is a portfolio of three unique properties (the 1920s Camp, Bush Villa, and Conservation Camp), that work with the local community to unite wildlife conservation and sustainable luxury travel. They are located in the famous ‘seventh’ natural wonder of the world, the Masai Mara in Kenya, in the private Olderkesi Conservancy that’s owned by the local Maasai and leased by Cottar’s. Offering a bespoke safari experience, it’s owned and managed by the oldest established and continuing safari family in Africa. The Cottar family and their team provide genuinely stunning wildlife and wilderness experiences, engaging in the original spirit and essence of ‘safari’: an abundance of wildlife, a guarantee of privacy, and the highest standards of professional guiding, in a luxurious and authentic safari environment. Cottar’s has recently rolled out a series of Impact Activities for guests to participate in, taking the safari experience to a deeper level by providing the opportunity for learning, interacting, and assisting based more upon specific interests. Cottar’s Safaris pays conservation fees to CWCT to support their conservation operations. A stay at Cottar’s enables guests to see some of the important conservation work underway.

About Cottar’s Wildlife Conservation Trust:
The Cottar’s Wildlife Conservation Trust (CWCT) is a non-profit organization working to conserve critical wilderness and wildlife corridors and areas bordering the Masai Mara and Serengeti National Reserves. CWCT works to protect biodiversity through empowering communities with wildlife conservation. CWCT was initiated by Calvin and Louise Cottar in 2006 to secure the land around Cottar’s Safaris properties for wildlife and tourism, and to counter the increasing land-use conversion taking place in the area which involves uncontrolled grazing, poaching, felling trees for fencing, charcoal burning and slash and burn farming, all of which are a threat to free-roaming wildlife, and consequently tourism. To date, CWCT has built schools, provided medical and ambulance services, employed security scouts from the community, installed radio communication networks, built water troughs for cattle, and provided bursaries and local assistance to protect local cedar forests from predatory logging. In return, the leased land is to be left alone, free of settlements, farming, and uncontrolled domestic livestock grazing and exists to create safe habitat and passage for wildlife.

For more information on
Cottar's Safaris, Cottar's Wildlife Conservation Trust, Anthony Russell, or the Crypto for Conservation
Art Auction, 
Brooke with Anthony Russell in Kenya, Feb 2021
Brooke was able to spend time with Anthony Russell at his home/studio in Nairobi when in Kenya this past Febraury. She's written a blog about their time together, as well as took a video of Anthony speaking specifically about a piece that we own, which Johann bought while at Cottar's 1920s Safari Camp a few years ago to support conservation initiatives as well.

Watch Anthony speaking about that piece, and his process.

Read Brooke's blog about her time with Anthony.
Guinea-Bissau & Senegal
Ghana, Togo & Benin
South Africa
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