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Contingency Planning
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5 Steps to a Successful Contingency Plan

Last week’s internet outage impacted many specialty food websites.  This brought to light, once again, the importance of contingency planning.  Though outages rarely happen, being prepared can make a huge impact on how your customers are affected, positively or negatively.

Outages create a host of problems beyond delayed orders and call center nightmares.  Internet security is a rising prolific issue and customer trust is a fragile commodity.    The number one response to a site outage from a repeat buyer is fear.  Common concerns include; ‘Is my information secure?’  ‘Will I be hacked?’  ‘Something bad must be happening.’  A shopper who arrives to an inoperable site for their first visit likely won’t come back.

Planning ahead is key. Read our 5 recommendations for wise contingency planning by visiting our site
 
ARE YOU GOING TO THE SPECIALTY FOOD ASSOCIATION BUSINESS SUMMIT? 
The event will be held April 2 – 4th in Chicago and will cover all the latest and greatest in specialty food eCommerce. 5th Food Group will be presenting, along with an incredible line up of speakers and participants.

Visit Specialtyfood.com/sfbs for more information.

Want to meet us there?  Contact Jennifer Emanuelson.
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