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Feather River Tourism Management District

Issue 2, February 2021

2021 Visit California Forum Feb 17 - 19
This year, Visit California’s premier conference for California’s tourism industry is virtual and free to attend. The 2021 Visit California Outlook Virtual Form runs February 17 - 19. It is is packed with meaningful insights, future trends and best practices that will accelerate the industry’s recovery in 2021 and beyond. Outlook Forum features valuable content for executives and emerging leaders so we encourage you to invite your team to register at
Take Part in Strategic Planning

We are in the process of writing a 5-Year strategic plan for the promotion and enhancement of tourism to our region which includes Lake Almanor, Indian Valley, Feather River Canyon, Quincy, and Bucks Lake.

Four stakeholder meetings have taken place to date in order to develop the plan. Those who attended these meetings included representatives of Lodging, Recreation, Arts & Culture, Environment, and Retail.

A recording of these 4 workshops can be found at

For those interested in being included in this process, FRTA encourages you take the survey below. Your survey responses will assist us in creating a plan that all can embrace and support.

Take Survey
About Us
The Feather River Tourism Association, a 501c6 corporation, is responsible for executing the Feather River Tourism District Management Plan. The District and the plan are in effect starting January 2021 and ending in 2015.  Our task is to work to improve and develop the tourism economy of the communities of the Lake Almanor Basin, Indian Valley, Feather River Canyon, Quincy and Bucks Lake to specifically benefit the lodging providers who fund the district.

This work will directly benefit lodging and restaurants in the region by enhancing revenues, while other positive effects are expected to ripple throughout the economy. To read research on the return of investment for the dollars spent by Tourism Management Districts, got to

Meetings of the Board are open to all and zoomed.  Upcoming agendas and past minutes can be found at
FRTA Resources
Copyright © FRTMD 2020, Feather River Tourism Association, All rights reserved.

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