A seminar focused on branding and differencientation strategies
Based on the observation that the capacity to communicate effectively on their activities among various relevant actors lies at the heart of the SMEs’ development strategies, this year entrepreneurs’ seminar offers a two-day training on the communication and marketing best practices. Gathering around fifty I&P’s investees, the training revisits the major principles of reputation and brand policies and provides entrepreneurs with directly applicable tools to enhance their company’s value.
For the last two years, the seminar has been organized jointly with the CEDEP, a club training on strategy, management and marketing matters dedicated to executives. The training is provided by Frank AZIMONT, founder of the Market Shaping Institute (a research institute on marketing matters) and CEDEP program’s Manager. He is a partner of Gauthier BOCHE, FutureBrand’s strategy and development manager. Both of them present new strategies to face the specific challenges meet by the attending enterprises. Besides the training sessions, the participants also participate to various activities , among which the General Meeting of the African Club of Entrepreneurs and the introduction of book “Enterprising Africa” written by Jean-Michel Severino and Jérémy Hajdenberg last September.
Training African managers: a key motivation leading to the launch of the African Club of Entrepreneurs
Since 2012, I&P has launched an annual training seminar on the major issues its investees are facing. . In addition to strengthening entrepreneurs’ skills on relevant subjects (human resources, management information system, finance, CSR etc.), it provides an opportunity to exchange information, best practices and experiences. "Strengthening the skills of African managers on daily topics is the primary objective of these seminars. The African Club of Entrepreneurs is the result of this initiative in order to create a long-term platform to exchange information and best practices " explains Sidi Khalifou, CEO of CDS and Secretary General of the Club.
After the constituent General Assembly of October 2015, the Club was officially launched at the African Development Bank in Abidjan, June 2nd, 2016, during an event bringing together prominent personalities of the financial sector and the impact investing sector (Laurent Farge, Regional Representative in Western Africa of Proparco, Robert Masumbuko and Robert Zegers from the African Development Bank, and Jean-Michel Severino, CEO of I&P) about the importance of advocacy for African entrepreneurship today.
A year after its founding decision, the Club already presents a good track-record: it presented five member enterprises at the Lead Campus (a training organized by Sciences Po Paris, Cape Town University, and Dakar ISM), it organized various national meetings and received numerous partnership offers which are now in course of concretization. Moreover, Dr Elisabeth Kacou questioned public decision makers on policies supporting SMEs and local production. Next year will be dedicated to raising funds to set up programs and develop the networks’ offer, in line with the commitment for sustainable entrepreneurship in Africa.