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The newsletter of webLyzard technology explores and analyzes the latest trends in big data analysis, Web intelligence, and social media monitoring.
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Newsletter February 2014

Brand Reputation Radar

Media interest in our new research project PHEME has been nothing short of amazing (see sidebar on the right). The dashboard of PHEME will use webLyzard's portfolio of visualization modules to track and assess myths and rumors in news and social media.

The Brand Reputation Radar is the latest addition to this portfolio and included as Feature of the Month in the February release (2013-12.2). It is a tool to increase brand performance and enable a deep understanding of stakeholder perceptions along multiple brand dimensions.


User Interface

Dashboard | Overview and Usability Evaluation. The webLyzard information exploration and retrieval interface is divided into six main content areas. A high performance rendering engine synchronizes these content areas. Color-coded heat maps based on recent eye tracking experiments have helped to evaluate the dashboard's usability. They provide important insights to guide the interaction design and show how users track topics across sources and geographic locations.
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Visualization

Brand Reputation Radar | Feature of the Month. Brands are highly valuable assets of organizations. The radar chart is a new visual tool that enables a deep understanding of these assets by profiling them along a set of customizable dimensions. The ability to structure and visualize stakeholder perceptions helps brand owners to "navigate" their brand and assess whether consumer opinions shared via social media channels reflect the desired message.
[read more]
webLyzard Release History


Media Coverage

International news media outlets reporting on PHEME include BBC News, CNET, Times UK, Sky News, Fox News, Guardian, Daily Mail, Telegraph, Gizmodo, Engadget, and SlashGear.


Upcoming Events

Feb 28 - Mar 1
JQuery Europe
Get in Touch
Vienna, Austria

Apr 2-3
Hadoop Summit
Data Science Infrastructure
Amsterdam, Netherlands

Apr 13-16
ECIR 2014
European Conference on Information Retrieval
Amsterdam, Netherlands

Apr 26 - May 1
CHI 2014
Human Factors in Computing Systems
Toronto, Canada
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