“Subcultures are now pop culture,” explains the New York creative, “and the division between the two is so blurred that younger kids don’t realize their style is an amalgamation of a dozen different movements.”
Sometimes it’s real, sometimes it’s an idea, sometimes it’s an alphabet or exhibit, or an evolving graphic language. Basically, Richard Niessen’s creation is pretty damn complicated.
“My list of studies is from a professional mental health group, the National Alliance on Mental Illness,” says Wang. “I start every GIF with their explanations.”
“We don’t spend too much time with ‘blah blah blah,’” says the experimental duo working in Bellville, which seems to be their recipe for weathering the homogeneity of design trends.
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