My local business bureau and fellow trainers tell me I should increase my prices. I wanted to keep everything as affordable as possible, but volume and revenues are low. While Amazon, WordPress and Stripe are taking healthy margins, the site still has to break even.
Lock in lower prices now. Starting in May, 1-month, 3-month and 1-year rates will increase to $9, $19 and $39; this is still less than 50% of the price of similar offerings, and I think good value. The increases will be for new membership purchases only; existing subscription rates will remain.
However, anyone looking to buy 3-month or 1-year memberships at beta pricing of $9.99 or $19.99 should do so during April, to take advantage of the current beta pricing.