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Live from Switzerland's growing entrepreneurial hub
Thank you to those of you that subscribed and to our new readers. For those that missed the broader mission read it here. One readers comment on the Inaugural Love Letter “I need more specifics”. So folks, though it is less romantic and the mystery is denied, below is what you can expect monthly from The Transatlantic Post:
  • On the 28th day of each month in 2017, probably at a random mid-Atlantic time, I will provide an insider perspective on a different European city and its entrepreneurial ecosystem (where befitting, an occasional US city)
  • Practical tips and advice from those who have grown their companies or are in the process of growing in the US
  • US investor of the month based solely on experiences among our entrepreneurial friends for European companies thinking about expansion
  • Highlighting roles for those looking to hire in the US or US companies hiring in Europe and everything in between
  • A few surprises with a healthy dose of British humour, witty banter, and cultural missives. Emojis are still off the table but could be persuaded.

As Google's Eric Schmidt saluted Swiss engineering talent and opened its largest R&D centre outside of the US in Zurich, I had the pleasure of speaking to a cross-section of people embedded in the city’s entrepreneurial ecosystem. From exploring Digital Switzerland’s new initiatives to speaking with local entrepreneurs, we exchanged notes on robot-o-pocalypses, how the entrepreneurial ecosystem is evolving and where the opportunities lie in the next 3–5 years.  

We’ve also included a small dose from Peter Freedman. Peter is a seasoned journalist with far posher English than most and is also a marketing maven. He explains his top 5 marketing tips for those planning a US launch. Coincidentally, he just wrote a piece on Emojis that went viral. 

In closing from the snow-capped mountains of Switzerland, with Trump now officially sworn in as President, I can attest to Swiss Schoggliweggli providing much needed catharsis. And also to those crowd numbers in 2009, no fake news there — some reflections from attending Obama’s inauguration eight years ago when I first landed in New York. 

Until your love letter N°3.. (subscribe below to get it first) 

Sincerely, yours, Kajal

Zurich's Zest for Entrepreneurship
For the sixth consecutive year, Switzerland ranked no. 1 on the Global Innovation Index but how has its entrepreneurial ecosystem fared in comparison? I explore Zurich’s start-up world to find out..
Read More
Guest Post: Top 5 Marketing Tips for Launching in the US
Are you thinking of trying to enter the US market? If so, what are some of the simple, cost-effective things that you can do on the marketing and PR front to prepare?
Read More
Hiring
Head of Sales handling UK and US sales with Dressipi of London 

COO position with Shine helping to expand to the US

Contact Growth-Hub US for more information

We heard from many of you that hiring the first members of your US team is one of the toughest challenges. Email us here and we'll post it.
US Investor of the Month
For those of you looking for investors in the US, we highlight those that make the cut through experience from our US entrepreneurial friends.  Read More
Venting Box
Last month we were asked by a European fintech entrepreneur "Can we find a way to import some of that American risk taking appetite?". There's no short answer to this. But in a nutshell, I can say in most European cities I have visited there exists clusters of those outside the "base" level risk and you have to work harder to find them and embed yourself in those clusters. In the context of funding, there are firms with global diverse teams that do not hover around a set local risk norm. Not forgetting though that there are also benefits to a certain level of conservatism (see the article on Zurich).

Vent here vent about the tribulations of global domination. We'll address your vents each month.
Vent here
Transatlantic Community
We're working to build the community. If you know someone who would be interested in what we write about and if you'd like to contribute lessons learnt from growing your business in the US, let us know here. No spam, delivered fresh once a month.
The List
Recommended reading on all things Transatlantic.

Zurich Calling — Expanding our European Tech Hub 

Patrick Warnking, country director for Google Switzerland on the future of research and development for Google in Europe.

France introduces a fast track way in for entrepreneurs, designers, VC’s.

Following in other European country’s footsteps, France creates a special visa for entrepreneurs, engineers, investors.

European Tech Start-ups on a record year and US investors want in

CNBC looks at the dramatic shifts in Europe's entrepreneurial landscape with US VC funds making over 290 investments in 2016 eclipsing 2015. 

Skiing Retreat for Transatlantic Entrepreneurs
Need a break from the hustle? We're offering our US and European readers a chance to escape to the French alps at discounted rates with skiing and business coach extraordinaire Richard Hughes-Jones. The more Transatlantic-ness the better. For more information see here or contact Richard at me@richardhughesjones.com.