Programming Changes for 1947!
"WNYC, the city-owned station, undergoes a midnight change in program policy today with the introduction of a disc jockey show to be heard for 90 minutes across the board, two hours weekly devoted to shows for children and a two-hour show each Monday devoted to a Women's Magazine of the Air. The revamp of the schedule, however, includes a sizeable expansion of the serious music the station has dwelt upon for some time.
"The disc jockey show, titled Disc Date will be heard from 5 to 6:30 p.m. Monday through Friday and will feature ballads and sweet music with a 'soupÃ§on' of swing. The program will be in the nature of an experiment since it may show whether the station's present audience for good music will stay tuned for the popular diet, and also if it can attract fans from other stations since obviously there will be no commercials."
Source: Radio Daily, "WNYC Revamps Programs Adds Disc-Jockey Show," July, 1947.