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Individual action won’t save the world
Switch to energy-efficient light bulbs, wash your clothes in cold water, eat less meat, recycle more, and buy an electric car: we are being bombarded with instructions from climate campaigners, environmentalists, and the media about the everyday steps we all must take to tackle climate change. Unfortunately, these appeals trivialize the challenge of global warming, and divert our attention from the huge technological and policy changes that are needed to combat it.
Lomborg's new column for Project Syndicate (available in five languages) was published by newspapers around the globe, including The Globe and Mail (Canada), The Australian, Shanghai Daily (China), The Philippine Daily Inquirer, Interest (New Zealand), Dhaka Tribune (Bangladesh), Jornal de Negocios (Portugal), Expreso (Ecuador), El Comercio (Peru), MalayMail (Malaysia), Prodavinci (Venezuela), My Republica (Nepal), Khaleej Times (UAE), The Daily Star (Lebanon), Al Arabiya (Saudi Arabia), Dennik (Slovakia) and Jordan Times.
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Drive for rapid ‘net zero’ emissions a guaranteed loser
 More than 60 nations have taken the pledge to achieve "carbon neutrality" by 2050. However, almost none of the leaders making this promise are willing to publish any real cost-benefit analysis. The only nation to have done this to date is New Zealand: the economics institute that the government asked to conduct the analysis found that going carbon neutral by 2050 will cost the country 16% of GDP. If the small nation follows through with the promise, it will cost at least US$5 trillion to deliver a temperature cut by 2100 of 0.002°C / 0.004°F.
Lomborg argues in New York Post that we need more honesty in the climate debate, and politicians who focus on realistic policies instead of lofty promises.
 His arguments were also published in multiple other languages, including German (Frankfurter Allgemeine Zeitung), Danish (Borsen), Swedish (Svenska Dagbladet), Norwegian (Bergens Tidende), and Spanish (many newspapers across Latin America such as Milenio in Mexico).
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During the recently concluded UN Climate Summit in Madrid, climate change has often been framed as an "existential threat" by activists and politicians alike. The UN Secretary General claims: “We are in a battle for our lives.” This is extreme hyperbole: global warming is a problem, but by no means the end of the world.
In an interview on Canadian radio (Roy Green Show, segment starts at 35:25), Bjorn Lomborg explains why there is no need to hit the panic button, and which five initiatives we should prioritize in order to solve the issue in a more effective and much cheaper fashion.
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