"They started with Rapunzel and ended up with Kojak"


Bjorn Lomborg

How to smartly write the world's to-do list

Lomborg convened many of the world’s leading economists to assess the best way to choose the next development goals. He argues that the U.N. is diluting its power by attempting to eliminate all problems. He is undoubtedly correct.
Costs in the S.D.G. plan rarely seem to be linked to benefits. “Of course, economics alone should not determine the world’s top development aims over the next decade and a half,’’ he said. “But ignoring costs doesn’t make difficult choices disappear; it makes them less clear.
US publication The New Yorker shows how we need to prioritize the smartest targets for the next 15 years.

The best goals for our planet

In contrast to the MDGs, the Sustainable Development Goals include a large number of environmental targets. Bjorn Lomborg explains in The Guardian which are among the best:
Cutting indoor air pollution, halving coral reef loss, taxing pollution damage from energy and phasing out fossil fuel subsidies.

The best goals in the fight against extreme poverty

Many of the UN’s proposed development targets are concerned with poverty reduction. But not all targets are equally good.
Some promises like 'full employment for all' just won't work, others are amazing. 

Read Bjorn Lomborg's new column for Project Syndicateavailable in nine languages and being published around the world, including outlets like World Economic Forum, New Vision (Uganda) and The Namibian.

The best goals for India

Following his recent visit to New Delhi, Bjorn Lomborg has contributed to India's discussion on the smartest development goals for the next 15 years.
He writes in more than 3.5 million copies of Hindustan Times and Hindustan Dainik (Hindi) that two of the best targets for the country are investing in agricultural research and development to kick off a second Green Revolution, and intensifying the fight against TB.

In an interview with Hindustan Times, Bjorn Lomborg also explains why the target to end poverty by 2030 is over-ambitious.

"They started with Rapunzel and ended up with Kojak"

“There is a reason why Moses came down Mount Sinai with Ten Commandments” and not 169, Bjorn Lomborg tells digital magazine OZY for their feature on the SDGs and the Post-2015 Consensus. He points out that 169 targets are impossible to remember, let alone to implement, and the world would do much better to focus on the 19 targets the Copenhagen Consensus Center's Nobel laureate economists prioritized.

Non-communicable diseases become the big killer

For the first time in history, more people in the developing world are dying from strokes and heart attacks than from infectious diseases like TB, AIDS and malaria. Lomborg writes in Huffington Post that simple measures such as higher tobacco taxes (every dollar spent generates $22 in socio-economic benefits), reducing salt intake ($39), and providing cheap hypertension medication ($47) could avoid up to 5 million premature deaths every year.

Recommended links:

Global Energy Targets For The Next 15 Years

Getting It Right On Population
Huffington Post

Youths target food, education as top 2030 development goals
Mail&Guardian (South Africa)

Rolling out broadband access is money well spent
Bangkok Post (Thailand)

Better data might cost huge chunk of global aid
The Sun (Malaysia)

How to Make the World’s Poor $500 Billion Richer

The Smartest Targets for the World
Observer Research Foundation, India

Madspildet i en sulten verden kan nemt begrænses
Jyllands-Posten (Denmark)

La mayor amenaza ambiental se ensaña con mujeres y niños
El Periodico (Guatemala)

Påven ser rätt problem, men har fel svar
Svenska Dagbladet (Sweden)

Blog for Berlingske (Denmark)

Lavere CO2-udledning skyldes ikke Obamas klimapolitik

Paven har den forkerte løsning på det rette problem

Verdens største miljøproblemer er også ligestillingsspørgsmål

Verdens største miljøproblemer er også ligestillingsspørgsmål II

About Bjorn Lomborg and the Copenhagen Consensus 

Dr. Bjorn Lomborg researches the smartest ways to improve the environment and the world, and has repeatedly been named one of Foreign Policy’s top 100 public intellectuals.

He is the author of several best-selling books, an adjunct professor at Copenhagen Business School and regularly works with many of the world’s top economists, including seven Nobel Laureates. 
His think tank, the Copenhagen Consensus Center was ranked by the University of Pennsylvania as one of the world’s "Top 25 Environmental Think Tanks".

Lomborg is frequent commentator in print and broadcast media, for outlets including the New York Times, Wall Street Journal, the Guardian, CNN, FOX, and the BBC. His monthly column is published in 19 languages, in 30+ newspapers with more than 30 million readers globally.
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Best wishes,
Zsuzsa Horvath
Executive Assistant to Bjorn Lomborg
US online phone number: +1-347-903-0979
Office cell in Budapest: +36-306920720 
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