Your Excellency, Dear Sir / Madam,

Ahead of the G7 Summit in Germany, attention is increasingly focused on how to improve the Sustainable Development Goals (SDGs).
In my last email, I shared with you the Copenhagen Consensus Center finding that we could achieve four-times more good by focusing on just 19 targets within the SDGs.

You will recall that over 18 months, the Center published 100+ peer-reviewed analyses from 82 of the world’s top economists and 44 sector experts along with many UN agencies and NGOs.
These explored how effective 100+ targets would be in terms of economic, social and environmental value-for-money.  Our Post-2015 Expert Panel including two Nobel Laureates reviewed this research and identified 19 targets that represent the best value-for-money in development over the period 2016 to 2030, offering more than $15 back on every dollar invested. 
Click here for an overview of these 19 super-targets that should be prioritised over all others, showing exactly how the post-2015 development budget could achieve the most good.
These findings are receiving attention from policy-makers and the media around the globe, and I would like to share a small sample of the resulting news stories with you:

  • The Economist (UK) published an excellent overview that highlighted the SDGs that would achieve the most – and least – amount of good.
  • In Chile, El Mercurio focused on how much good could be achieved by focusing on the most effective development measures, while German publication Frankfurter Allgemeine Zeitung reported on the Expert Panel’s findings.
  • This news clip from Maasranga Television (Bangladesh) looks at the post-2015 agenda and how it could be improved by following the Copenhagen Consensus approach.
  • Brazilian publication Veja talked to me about the importance of prioritisation and the post-2015 project results.
  • And an opinion article co-written by the Nobel Laureate expert panel was published in many countries, including Egypt and Ethiopia. 

To see further press coverage around the world, and in your country, take a look at our new Global Media webpage.
The attention afforded by such coverage is important, because it is focusing minds on the need to prioritise the targets. I hope that you will take the time to consider our findings and present them to your government.
Kind regards,
Bjorn Lomborg

PhD and Adjunct Professor
President of Copenhagen Consensus Center

PS. The Post-2015 Consensus  project brings together 60 teams of economists with NGOs, international agencies and businesses to identify the targets with the greatest benefit-to-cost ratio for the UN's post-2015 development goals. If you have questions about the project, send an email to Research Project Manager Brad Wong by replying to this email.
We have tweeted the benefit-cost evaluation of each current UN OWG post-2015 target. Follow us to see how all 169 current targets rated according to leading economists.
We have tweeted the benefit-cost evaluation of each current UN OWG post-2015 target. Follow us to see how all 169 current targets rated according to leading economists.
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