No surprise, global PC sales drop to a new five-year low (BBC). Sales have fallen for the 6th quarter in a row, so why do many small businesses still have 'website upgrade' higher up their to-do list than a mobile app and a mobile version of their website? We all know that consumer behaviour has shifted significantly, meaning the marketing strategies that worked 2, 5, 10 or 20 years ago don't have the same impact now.
What happened to billboards, newspaper and magazine ads, online banner ads, emails & social media marketing? People got so used to them that they stopped paying attention!
What's the difference between a mobile app and a mobile website?
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