Forget every other feature
While you are hoping that your marketing emails get opened and that any of your social media posts are actually seen, your competitors are sending push messages directly to your customers' phones... and these messages just got a lot more powerful
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attach images and/or links to each push notification
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geo-target your push notifications - e.g. send a limited-time offer only to those within a few miles of your business OR if you have more than one location, send relevant communications to people in that area only
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automatically post your push message to Facebook and Twitter too
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see how many people you are targeting with each message
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