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Talent Development

Talent is often at the center of our conversations with clients, whether it’s finding, motivating, educating or compensating to achieve the best results. According to, top performers produce as much as 10 times more than the average worker. This issue is dedicated to the people side of success.

Stories of Motivation in the Age of Distraction

By: Jeff Cowart, MAH
Your bosses judge you based on the performance of those you lead. That can be a discomforting thought when you consider the lack of focus, the lack of engagement or the under-performance of some individuals on your team. Read More>>

Consumer Insights Create Opportunity for Practice Team Development

By: Ruth Portacci, MA
Gone are the days when physician practices can afford to dismiss customer service as a critical component of the care process. Customers no longer give a pass to a physician office’s poor service and bad impressions.  Read More>>

Technically, It’s About the Soft Skills…

By: Mike Harristhal, MBA
The Digital Age has created an opportunity to lose track of the value of soft skills, those personal attributes that enable someone to interact effectively and harmoniously with other people. Read More>>

Field Team Motivators: Build New Energy From a Firm Foundation

By: Kriss Barlow, RN, MBA
Creating and growing physician relationships is not for the faint of heart and all signs point to a more challenging future process. Read More>>
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B/Mc Academy is your home for online courses focused on relations and recruitment.
In physician relations, we assume conversation happens naturally and often it does. But, could it be better, in a way that is more valuable for the doctor? Read here>>
ASPR Annual Conference
April 29 - May 3, 2017
San Diego, CA

2017 Healthcare Marketing and Physician Strategies Summit
May 8-10, 2017
Austin, TX

2017 AAPL Conference
June 21-23, 2017
Naples, FL
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