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Innovative ideas can energize teams, enhance positioning, streamline process and often positively change the way we do business. While big innovations have magnetic intrigue, every day innovations are the life blood of improvement in healthcare. This newsletter is designed to get you thinking about ways to enhance your work through innovation.

An Innovative Approach to Assessing Your Recruitment Strategies

By: Allison McCarthy, MBA
When time, energy and resources are limited, it’s critical to focus on the sourcing resources that yield the highest lead generation results.  Read More>>

Energize Your Sales Planning and Focus

By: Susan Boydell
I want you to think about your average week in the field. You’re in your car driving from one office to the next. Some visits go as expected, others go better than expected, and then there are those loser visits. Read More>>

Data Innovations in Population Health Management

By: David F. Zirkle, PhD
Population health management holds great potential for improving health outcomes and lowering costs, but significant obstacles still need to be overcome before the concept is fully realized. Read More>>

Physician to Provider Recruitment - What's Different About Recruiting Advanced Practitioners

By: Betsy Finkelmeier, RN, MBA
The significant increase in recruitment searches for nurse practitioners and physician assistants underscores the growing acceptance of APs as healthcare providers. Read More>>
B/Mc Academy is your home for online courses focused on relations and recruitment.
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Calling all Physician Relations! Give us your view on life in the field. Take the SHORT Survey.
ASPR Annual Conference
April 29 - May 3, 2017
San Diego, CA

2017 Healthcare Marketing and Physician Strategies Summit
May 8-10, 2017
Austin, TX
Where and how a physician practices residency is an important element to consider when recruiting. Read here>>
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