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January News 

Welcome to 2015 and the Year of the Sheep! In December as we looked to the start of the New Year we focused on gratitude instead of resolutions...a kindler, gentler start to the year. That being said, we are ready to hit a galloping pace with our clients and projects and look forward to some exciting additions to our portfolio which we'll share in our next posting.  

January is a great time to set the tone for the year. We have Feng Shui'ed, cleared our clutter, and polished the crystal ball vis a vis trend forecasting. Enjoy our prognosis for 2015 with the Trends forecast. We also are pleased to have our second Guest Blogger for our All the Swirl newsletter, Thea Dwelle, share more about the Wine Bloggers conference taking place in New York August 13-16th this summer 
#WBC2015

Wine judging season has kicked off and I just returned from the San Diego International Wine Competition #SDIWC2015 where a group of wise palates and quick wits got together to get a  sneak peak into the styles and trends within wine production. 

Enjoy our staff Must Reads - items that intrigue in the wine world and beyond.   

Here's to a tasty new year!

 
- Kimberly Noelle Charles, DWS 
Founder, Charles Communications Associates

Image courtesy of: Gareth Harper 

FORECASTING WHAT'S TO COME IN 2015 
by Kimberly Charles

As the new year gets into full swing it’s a perfect time to sharpen the lens on what’s to come in the world of wine, spirits, beer and other libations. We took a look at the influences of culture, economics, and demographic shifts a few weeks before the Wine Market Councilannual state of the market conference. Here we offer Charles Communications Associates’ take on what’s to come.  

New Normal – Relaxed, refined, easy

Everyone is pressed for time these days, even when they’re socializing. Wine lists are shorter, casual dining is more prevalent, wines on draft are gaining in popularity (as is Kombucha and an even more in depth selection of beer, cider and sake on draft) --- we want quality and we want it quickly. We’ve never been a Slow Food oriented culture and perhaps one day we’ll go back to the future and take it a little more easy, but for now it’s Go-Go-Go. During the week, whether it’s a school night or a meeting with your personal trainer the next day, limiting the alcohol intake, much like eating your kale, has created a cultural shift. For a while, restaurants have been offering 200 ml pours or carafes with varying sizes, and wines on tap such as City Winery in Napa offer trial of limited release and quaffable wines. We want quality but on our terms.


 
[More forecasts from: "globe in a glass" and "hot spots" to "beer gardens" and "cocktails."]
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NEW YORK STATE OF WINE  
The 2015 Wine Bloggers Conference Comes to the Finger Lakes

by Thea Dwelle

Just mention the Finger Lakes region of Upstate New York and for many it will conjure images of Kellerman’s Resort, the Catskill Mountains retreat, which inspired the movie Dirty Dancing (though the movie was actually filmed in Southwest Virginia). Still, those images of idyllic retreats and summer resorts from the 1960s remains the same, and closely mirrors the Hudson Valley and Finger Lakes resorts that exist today.
 
The Finger Lakes are situated at the western edge of the state between Rochester and Syracuse, cascading southward, with the university town of Ithaca falling in the middle, but at the southern most edge of Cayuga Lake. The entire Finger Lakes region provides a hub...
 
  
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Each month, we look back at the great food, beverage and lifestyle stories that caught our attention. Click on the banner above, to peruse our December "Must Reads"
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