Tasanaya,  a leading Boutique Consulting firm, has clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. Founded by Samir Kuckreja in 2012, its vision is to develop the landscape of food and hospitality sector in India.  

Tasanaya has executed over 100 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining, Cloud Kitchens and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds


"Wendy's is partnering with Google to increase the use of customer data analytics and technology to drive operational efficiencies and ease of ordering in drive-throughs," says Samir Kuckreja.

 "Subway has appointed Everstone Capital as its first master franchisee to develop 2000 restaurants in India, Sri Lanka and Bangladesh. It would be interesting to see how this plays out versus the smaller traditional franchising strategy followed by Subway. ", says Samir Kuckreja. 

"In a consolidation move among cloud kitchens, cure foods has acquired 7 small regional brands and brought them on to its platform," says Samir Kuckreja. 

"There is an increasing number of companies offering plant-derived meat products to vegan and flexitarian customers. These are beginning to be offered by a number of restaurants in India," says Samir Kuckreja. 
"Biryani by Kilo raises 35 million dollars which they will be using to grow their business and potentially acquire other F&B cloud kitchen brands. This is an interesting trend of consolidation in the cloud kitchen segment," says Samir Kuckreja. 
"Tasanaya offered solutions for mess operations, processes and systems in both service and kitchen areas for Ashoka University's outsourced catering. It carried out surveys to get students feedback and helped make changes in the F&B Menu. Tasanaya also conducted operational audits to check process compliance and recommended various changes leading to increased stakeholder satisfaction with the F&B services," says Samir Kuckreja.  

Tasanaya's Services: 

  • Market Entry Strategy
  • Cloud Kitchen Advisory
  • New Restaurant Concept Creation 
  • Operational Optimisation
  • Fund Raising
  • Investment Advisory for PE/VC Funds and Family Offices
  • Executive Search
  • Strategic Partnerships for Technology and Service Providers
  • Strategy for Digital Marketing and Social Media 
  • People Solutions – Training, Organisation Development


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Tasanaya · Vasant Vihar · New Delhi, Delhi 110057 · India

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