Tasanaya, a leading Boutique Consulting firm, has clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. Founded by Samir Kuckreja in 2012, its vision is to develop the landscape of food and hospitality sector in India.
Tasanaya has executed over 100 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds
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"Interesting initiatives by Slice and Chipotle in the US have accelerated the growth of drive through lanes", says Samir Kuckreja.
From restaurant ordering platforms Tock and Slice to dining innovators like Chipotle and White Castle, these companies are innovating leaders in the country.
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"Starbucks, Panera Bread and McDonald's have been ranked the leaders in the Limited Service Restaurant Digital Maturity Benchmark report in the US" says Samir Kuckreja.
The report analyzed the digital performance of 50 Limited Service Restaurant chains in the US across four categories: discovery, ordering, fulfillment and customer engagement—with a focus on mobile app capabilities.
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"Modern food retail and gifting are growth channels for gourmet popcorn makers. While traditionally we are a popcorn eating country, the new flavoured popcorn have been an evolution. The segment would have grown during the pandemic as did many other FMCG products" says Samir Kuckreja.
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"Rebel Foods has successfully used software, robotics and automation along with data analytics in their food delivery business", says Samir Kuckreja.
Rebel Foods uses machine learning to widen cuisine preferences, offers personalised food, and uses data analysis in areas such as supply chain management, recommendation systems, and more. By strongly integrating technology, it has built brands such as Behrouz Biryani, Faasos, Oven Story Pizza, and others.
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"Sleepy Owl has successfully pivoted to introduce hot brew and focussed on sales through their own website and E-Commerce", says Samir Kuckreja.
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Tasanaya's Services:
- Market Entry Strategy
- New Restaurant Concept Creation
- Operational Optimization
- Fund Raising
- Investment Advisory for PE/VC Funds and Family Offices
- Executive Search
- Strategic Partnerships for Technology and Service Providers
- Restaurant Concept Creation
- People Solutions – Training, Organization Development
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