Tasanaya,  a leading Boutique Consulting firm, has clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. Founded by Samir Kuckreja in 2012, its vision is to develop the landscape of food and hospitality sector in India.  

Tasanaya has executed over 100 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining, Cloud Kitchens and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds

"Interesting initiatives by Niren Chaudhary, CEO of Panera Bred to reduce the brand impact on the environment and offer healthy food and beverage choices to its customers. Indian restaurant brands need to look at their environmental impact, especially in food delivery," says Samir Kuckreja. 


"Gauri Devidayal of Food Matters Group openly discusses some recent failures and more importantly learnings from the same. It is essential for leaders to acknowledge their mistakes and ensure their team incorporates their learnings for the future," says Samir Kuckreja.

 "In a different mood Rebel Foods has acquired a majority stake in chocolate brand SMOOR, it will be interesting to see how their foray into FMCG plays out and if this will lead to further investments and acquisitions by them,'' says Samir Kuckreja. 

"Scientifically done menu engineering is something that all restaurant brands should do frequently. This leads to updating the menu and with the right focus it can drive gross margin of the business," says Samir Kuckreja. 
"The speciality coffee wave is growing in India led by BlueTokai, Sleepy Owl and newer brands like Third Wave Coffee, the growth is in both retail formats and the D2C business, " says Samir Kuckreja. 

In this article, Samir Kuckreja talks about the upcoming wave of artisanal delivery brands in the F&B space. 

Tasanaya's Services: 

  • Market Entry Strategy
  • Cloud Kitchen Advisory
  • New Restaurant Concept Creation 
  • Operational Optimisation
  • Fund Raising
  • Investment Advisory for PE/VC Funds and Family Offices
  • Executive Search
  • Strategic Partnerships for Technology and Service Providers
  • Strategy for Digital Marketing and Social Media 
  • People Solutions – Training, Organisation Development


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Tasanaya · Vasant Vihar · New Delhi, Delhi 110057 · India

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