Tasanaya,  a leading Boutique Consulting firm, has clients across Restaurants, Hotels, Hospitality Technology, FMCG, Retail and related businesses. Founded by Samir Kuckreja in 2012, its vision is to develop the landscape of food and hospitality sector in India.  

Tasanaya has executed over 100 projects for reputed Indian and International brands in QSR, Casual Dining, Fine Dining, Cloud Kitchens and PBCL segments of the F&B Industry; Mall Companies; FMCG Companies; leading hospitality technology companies and PE/VC funds

"Interesting analysis of how the store layout, product placement and other features induce customers to buy more. Restaurants can also increase their average customer spends through scientific product placement, menu design and upselling," says Samir Kuckreja. 


"Taj Hotels recently launched their sustainability initiative which sets goals for various areas. They have also been successful in rolling out their food delivery offerings across the country," says Samir Kuckreja.

 "Faasos has successfully become the largest Indian-origin QSR chain with over 500 cloud kitchens in 10 countries. There is still a large growth opportunity for Indian QSR concepts globally,'' says Samir Kuckreja. 

The Economic Times podcast by Ratna Bhushan analyses the benefits of the proposed acquisition of Blinkit by Zomato. Samir Kuckreja is quoted a few times and gives his views on the impact of this on the Zomato valuation, synergy between food and grocery delivery and the risk of the acquisition. 
"Swiggy's acquisition of Dineout will enable it to offer various enterprise solutions including POS, table reservations and customer loyalty to restaurants. It will be interesting to see developments in these segments with the increased competition between Zomato and Swiggy," says Samir Kuckreja. 

Tasanaya's Services: 

  • Market Entry Strategy
  • Cloud Kitchen Advisory
  • New Restaurant Concept Creation 
  • Operational Optimisation
  • Fund Raising
  • Investment Advisory for PE/VC Funds and Family Offices
  • Executive Search
  • Strategic Partnerships for Technology and Service Providers
  • Strategy for Digital Marketing and Social Media 
  • People Solutions – Training, Organisation Development


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Tasanaya · Vasant Vihar · New Delhi, Delhi 110057 · India

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