I’m often asked, “How can I get more traffic to my website?” As if I'm a fundi.
If you are wanting more traffic, you need to get on the freeway.
Myself, I would rather have one interested visitor to my website than 10 000 "browsers"(traffic).
So we don't actually want "traffic". What we want is relevant interest in our products or services.
Traffic is an impersonal word that means... nothing! Or at the very least, "jams".
The thing is to find relevant people with whom we can have a conversation.
Those are the people who are interested in what we can do for them.
Because disinterested people are not going to sign up for our newsletter. Or even listen to our story.
Or buy our product. Or Service. They are just going to go away. They'll keep chasing rainbows.
But the right people will stick around.
They'll browse our website. Or check out a blog or two. Maybe even sign up for our newsletter.
Or make an enquiry. Giving us their permission to contact them back.
They may even buy something from there. There's another new customer.
And we don't have to chase or cold-call anybody. They'll find us!
For me, a newsletter is a much better way to talk to people.
Advertising just brings a lot of the wrong people. And it's very expensive.
I have a friend who spends R3 000+ per month on AdWords.
Lots of visitors, but very, very few genuine enquiries. Naturally, her "techie" thinks that's great.
It is his job is to get more "traffic", after all. And it's also okay for high-priced products or services.
One successful sale may even do her for a month or two.
I think it's a lot of money to pay for "browsers". In the motor trade known as "tire-kickers".
But that's what advertising is, isn't it? A shotgun approach. Ready, Fire, Aim. Hope we hit something.
Remember, the first thing people ask themselves is: "What's in it for me?"
WII-FM. Sounds like a local radio station.
If there's nothing in it for them, they will just go somewhere else.
Doesn't matter how good we think we are. Or how cheap. Or how big.
In fact, it is not about us at all. It's about what we can do for them.
I can't tell you how to run your business or your life. That's in your hands.
But I highly recommend that you have a look at email marketing.
Mailchimp can help. Starting with a Free Account. Build your list slowly. Start with your customers.
People who have been dealing with you for years. They're not strangers. Talk to them.
Start with a few. Grow from there. What have you got to lose? But you have to Start!
Dream big. Start small. Grow slowly. That's the way a good life works.
Simply tell me what you need and I’ll take it from there. It is an e-Mail Order Business, after all.
If you have problems with the download, please reply and I can send one as an attachment.
If you’re looking for something else, let me know and I’ll do what I can for you.
At least I’ll try. I'm no egg-spurt!
If you know someone who may be interested to join us, please Forward to a Friend. A Mailchimp Service.
No promises, but I am working on something here. Has to be win/win/win. Like a referral service.
I would appreciate any comments or suggestions. How can we help each other?
PS. My website and newsletter are to keep you up to speed with what’s happening in our country.
From my perspective. Hopefully, others too. With your permission. The Good things. Things you may not see on television or on social media. Things that interest me, mostly. Links to Organisations that I believe are doing good, positive things in our country. And to those people trying very hard to right the wrongs. Positive stuff. No lectures. Friends trying to make a success (or a living) in their own businesses. Through sharing. With your permission only. I hope you enjoy what I (we) can offer. If not, there is an unsubscribe link in the footer at the end. Have a good day.
“Do what you can, with what you have, where you are” – Theodore Roosevelt, 26th President of the United States.