You may have seen this on my Website last week. I am a big fan of email marketing.
But I detest the continuous "spammy" stuff I keep getting.
From businesses big and small. Stop it, please. I've had my vaccinations. 
And you should know that I'm over 18. I belong to your medical aid company.
And I'm too old to worry about Life Insurance. Or DSTV Premium. I read about the sports results.
In decent publications like The Daily Maverick. I am now a Maverick Insider.
And I detest monopolies. Government or otherwise.
Okay, rant over. Read the rest, if you want to. Enjoy.

Conventional wisdom is a funny thing. Keeping us out of trouble, but blinding us to possibility. 
Email marketing hasn't been around for that long, but it has plenty of established 'wisdom.' 
Most of those ideas come from old-school advertising moguls.. 
Buy, Buy, Buy. Now, Now, Now. Easy Credit. That's the common refrain. 
Grab your audience's attention. Do whatever it takes to get them to buy. Make the Sale! 
Curiosity. Over-the-top "ethical bribes". Whatever that may be. Bribery isn't ethical. Never has been.
False urgency, mind-boggling up-sells, down-sells, cross-sells.
Whatever it takes as long as you Sell, Sell, Sell!
And let's be honest - in some markets it does work. Sometimes. 
The right offers, to the right audiences, and the right price (cheap), will work. Sometimes.
Until it doesn't. 
But the world is changing. The old tactics are not working like they used to.
And the old marketers are running scared. 
Behind the scenes, the sun is setting on high-pressure, hard-sell tactics. 
Change, and the "new normal" that comes with it, are here to stay.
But, hard-sell tactics and unethical marketing aren't the real problems. 
Conventional wisdom says that these tactics are the only way to succeed online. That's the problem.
So, what are we supposed to do?
First, we need to change our thinking. And how we do things.
Are we prepared to move away from the "conventional wisdom" and do our thing?
Are we ready to "get smaller" in order to grow our businesses?
Are we ready to use the simple technology of writing to help others?
Be they customers, suppliers, friends, family, or even strangers?
Are we prepared to change our ways?
Einstein said: "If you keep doing the same things, and expect a different result, you're insane".
Or words to that effect. 
If we keep doing what we're doing, we'll keep getting what we're getting. 
If you're happy with what you're getting, keep doing it.
But stop complaining. There comes a time, quite often, that we just have to change.
Remember - " ...the righter you do the wrong things, the wronger you become." - Dr. Russell Ackoff
All it takes is a slight shift in our thinking. Easier said than done, but possible.
"It's only impossible until it's done" - Nelson Mandela.
We need to challenge conventional wisdom. But, we need to do it ourselves.
Nobody can do it for us. 
If you're willing to try something a little different, welcome to the club.
Let's do some email art!  

As Seth Godin says: “But of course!” - That’s the best sort of breakthrough idea.
An idea that after it is seen, can’t be unseen, an idea that changes what comes next.
No need to change the world. A tiny part of the world, even one person, is enough for today.
And heres a little extract from Andre Chaperon's blog. Says it all. I'm a BIG fan.

Broadly speaking, marketers see their world through their marketers’ lens.
When they build their lead capture funnels and sales offers, the questions they’re asking are: 

  • What can I do and say and offer as a bribe to increase the opt-in rate of our lead capture page? 
  • How can we tweak our webinar script to close more sales? 
  • What sales mechanism can we use to sell our high-ticker offer?

It’s all focused around them and selling more, faster. 
Wouldn’t it be weird to flip this dynamic on its head?
To think about this from the perspective of the prospect instead? 
What if marketing was where we began our journey towards understanding what people need and want?

“If I cannot do great things, I can do small things in a great way.” - Martin Luther King Jr.
SANA pays tribute to the significant contribution of Jaques du Plessis to the horticultural industry and to SANA over a period of two decades. Jaques is best remembered as the owner of Erlima Nursery - an ornamental growing operation in the Skeerpoort Valley. Jaques sadly ended his own life on 18 September 2021... 
Rest in Peace, my friend.
For my customers (Past, Present & Future), a reminder. In case you need something.
This is how I earn my living. Supplementing my small pension. While I can. Before I get too old!
With a little help from a few friends. Customers, Suppliers, Friends, Family.
Thank you for your continued support. I appreciate that.

Plastic Plant Bags – Price List – August 2021
Poly-woven Big Tree Bags - Price List – August_2021
Plastic Plant Pots – Price List – September 2021 
Jiffy Brochure and Price List – August 2021 – includes Microgreen Trays and Plates

A Simple Mail Order Service. It's not a business. Or a Brand!
Just tell me what you need and I’ll take it from there. I've been doing it for a long, long time.
If you have problems with the download, please reply and I can send one as an attachment. 
If you’re looking for something else, let me know and I’ll do what I can for you.
At least I’ll try. I'm no egg-spurt! I'm only little. And not too old! Yet.

If you know someone who may be interested in what we do, please Forward this to a Friend
Just one (no lists), please. We don't believe in S***. Insert your own preferred word. 
As Seth (again) says: "People like us do things like this". I'm just a "people".
I would appreciate any comments or suggestions. How can we help each other?

Trust Element #4: Consistency. Shaun Twing - Tiny Little Business
Trust isn't something we acquire once and then move on.
It's not a box to check on the way to something else. 
Instead, trust is a thread that winds through everything that we do. 
It's a promise that says this is who I am, this is what I believe, this is how I choose to show up in the world, and this is what you can expect from me now and in the future
Every time we interact with our audience is an opportunity to build - or erode - trust.
Take those opportunities very seriously.

Some excellent advice from Nic Haralambous. Via the Daily Maverick newsletter.
  • The right customer is ten times more valuable to you than any customer. The right customer won't haggle you too hard for the best (lowest) price. The right customer will immediately understand your value and show that interest in obvious ways. The right customer won't need much convincing if you’ve done your job well in the sales meeting. The right customer has a clear need for your product or service and isn’t trying to trick you into giving them a lower price. 
  • The right customer will want to pay you an appropriate fee for what you are selling because they want to build a relationship with you and your business. 
  • Remember, it’s the customers who insist on paying the least that will demand the most from you. 
  • As small businesses, we are too scared to fire customers.
  • Get over that feeling and start to cull bad customers that don’t fit your business model.
  • Focus on the right customer, not any old customer. 
There are many articles, videos, and links on My Blog Pages. 
Lots of great stuff here. From some experts in their fields. 
Like The Biggest Voter Issues from the Daily Maverick. 
And, This Is Us: Introducing #ThisIsUs - a new platform for ordinary South Africans, like us.
And, Your Job is to Make Art - a Seth Godin talk - A video presentation.

And I feature a few friends at the ANSup Home and Garden Show
Such as, Organic Fertiliser, Eco Tunnels, Kitchen Design and Renovations, and a few more. 
This is NOT advertising. You only make an enquiry IF you are looking for their services.
If you want to learn more about the Protection of Personal Information Act, which affects us all, have a look at Pete's Introductory Course on POPI.
Especially for Small Business Owners in South Africa. 
Pete has also been doing this for many, many years. Online.

A successful democracy demands active citizenship.
It requires people to exert themselves to address the problems before them. It is an injustice that the challenges have been allowed to metastasize to the proportions they have. But these are the realities with which we are confronted, and which we must confront. We cannot outsource our democracy or our future. 
This means being willing to be politically engaged. An election is approaching: South Africa’s people must thoroughly consider their options and what any given choice will mean to them and those dear to them. 
But more than participation in formal political processes, South Africa’s people need to start thinking in terms of how their needs can be met beyond the confines of a state that is transparently not in a position to service them, and probably will not be for years to come. This is partly about the mobilisation of resources and expertise and partly about adapting mindsets. We have seen a political class founder in delivering the country’s future. We now face the hour of the active citizen...
Read the full article by Terence Corrigan - Daily Maverick 
Then go and Vote. It's our opportunity to make a difference. Chris W.

That’s it for this week. I hope you enjoy some of what I and my few friends have to share. 

I appreciate all your comments and feedback.

Especially the positive ones! I don't do negativity. Or pessimism. Or doom & gloom.

Have a wonderful day and week. 


African Nursery Supplies - a small mail order business for small business owners.  My Front Page 
I’m on WhatsApp at 082 789 3755 - Text me if you're looking for something. Include your email address.
I prefer email. 
The Academy of Business Owners - Lots of business courses to help Small Business Owners.
My Facebook Page
My LinkedIn Profile

PS. My website and newsletter are to keep you up to speed with what’s happening in our country.
From my perspective. Hopefully, others too. With your permission. The Good things.

Things you may not see on television or on social media. Things that interest me, mostly.
Links to Organisations that I believe are doing good, positive things in our country. 
And to those people trying very hard to right the wrongs. Positive stuff. No lectures.
Friends trying to make a success (or a living) in their own businesses. Through sharing. 
With your permission only. I hope you enjoy what I (we) can offer. 
If it's not for you, no worries, click the unsubscribe link in the footer at the end.
Have a good day.

“Do what you can, with what you have, where you are” – Theodore Roosevelt, 26th President of the United States. 

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