We are really excited to welcome Mosquito bikes to the Velorution family.
Jonathan Cole our managing director comments, "As part of our expansion plans we are about to Velorutionize Islington with our acquisition of the assets of this 30 year old iconic bike store. The blend of Velorution's Urban lifestyle with Mosquito's famed specialist bespoke bike building and fitting skills will make a compelling offering to our customers as we expand our stores around the Capital. The Islington Essex Road store is a stones throw from the City and perfectly positioned for us to service our north London customer with our unique range of products. The store is currently being refitted to match the Velorution look and feel and will reopen later this month.
Velorution has developed a reputation as the preferred destination of the urban cyclist. The business has the largest selection of folding bikes, classic British-made cycles, design-led European urban bikes, and premium scooters in the UK. Velorution is about premium quality product at affordable prices. Their apparel and accessories are in keeping with this ethos, as Velorution seek to stock the highest-quality and most innovative products to complement their cycle selection.
Velorutionâ€™s flagship store is located at 75 Great Portland Street, just behind the hustle and bustle of Oxford Street and next door to the BBC.
For the past 4 years, Velorution has run a successful seasonal concession in Selfridges department store on Oxford Street London.
Velorution is led by Jonathan Cole, a serial retail entrepreneur, who has scaled premium consumer propositions in the past. Over the last few years, as well as tripling the size of the business, he has focused on building a team around him to help rapidly expand the business and make Velorution the worldâ€™s foremost urban cycling retailer. Non-executive board members include Sebastian Conran acclaimed British designer and Managing Director of Sebastian Conran Associates and formerly Head of Design at Conran & Partners and Tony Schulp. ex-CEO of Haymarket Publishing, and Commercial Director at Aston Martin.