“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.” - Jim Rohn
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Issue 10    December, 2013

Sue HornerDear Sue2,
As 2013 hurtles to a close, I'd like to wish you much success in the new year, and thank you for reading this newsletter!
In this last issue of the year, I'm switching my focus from words and writing to ask for your thoughts on one aspect of the IABC World Conference coming to Toronto in 2014.
Sue's signature

Corporate or independent, what would draw you to this event?

The badges here come from past conferences put on by the International Association of Business Communicators or IABC. (Yes, I need to declutter my office!) Having attended these events for many years, I have opinions. But today, I'm looking for yours.

On my blog, I recently lamented the short earlybird deadline to sign up for the upcoming conference. I also commented on the lack of programming information, and the absence of a track specifically designed for the growing number of IABC independents.

Several conversations have followed, on my blog and on discussions started with the IABC Independents and IABC/Toronto groups on LinkedIn. One of the ideas brought up was to hold a kind of "speed dating" session that would introduce indies to the corporate communicators or other business people who might need their services some day.

While the idea has value for both parties, I've heard that corporate communicators are sensitive to constantly being "hit on" by freelancers at networking events. (Way back in my corporate days, I seldom had the budget to hire outside resources, so it wasn't an issue!) What do you think?
  • If you are a corporate communicator or other business person, would you attend such an event? If so, what kind of structure would make it helpful to you? If not, can you suggest an alternative?
  • If you are an independent, would you try this version of speed dating? What else would you like to see in programming for independents?
Please hit "reply" or visit one of the LinkedIn groups to share your thoughts. Thank you!

Images: IABC tags by Sue Horner. Sue by Chris Salvo,

Related links

A follow-up post about the conference content

IABC's website for the conference

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