How Sport can grow while creating Social Change in Scotland

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Power of Sport

How Sport can grow while creating Social Change in Scotland

A one-day event focusing on how Scotland's community
sports providers can benefit their communities and increase their impact

15th June 2016,
Royal Society of Edinburgh

There is growing recognition that Sport has an incredible power to create social change. It can have a positive impact on people’s lives, can deliver social outcomes in areas such as health and wellbeing, skills development and physical confidence and can bring communities together.
More and more people and organisations are looking beyond how many people take part in sport. Increasingly, funding decisions will be made on the basis of the social change that sport and physical activity can deliver, and not simply on the number of participants.
However, there can be significant challenges for community based sports organisations aspiring to move beyond a sports participation model, the main two being capacity and resources; and skills and knowledge.
This shift in emphasis is about more than just being passionate about sport, but also about harnessing the power of sport and physical activity to bring about positive changes in society.
If we understand how to encouraging people to take part in sport, we can help to improve people’s lives, particularly if they come from disadvantaged backgrounds.
For many 'traditional' sports development professionals this focus on Sport for Change will require a significant shift in the way they work. They will have to develop a much-improved ability working with providers of community and commercial sport and physical activities, with a wide range of non-sport partners from health to regeneration and with different levels of government.
For innovative and enterprising providers and partners within sport and physical activity, the Sport for Change focus represents a massive opportunity for growing their enterprise and impact.
Real stories and successes to be told, lessons to be learned, ideas and experiences to be shared
Presentations from

8.45 - 9.15 Registration/Tea and Coffee

9.15 - 9.40 Introduction/Welcome by Chair

Svend Elkjaer is the Founder/Director of the Sports Marketing Network which works across the community sport and physical activity sector helping providers and partners to become more innovative and enterprising.

9.40 - 10.10 Understanding Scotland’s sporting system
Jacqueline Lynn, Head of School and Community Sport, sportscotland

This session will explain Scotland’s sporting system and where and how Sport for Change fits in, identifying opportunities for collaboration and highlighting the role of sport in delivering social change. Sport can be a way of reaching and engaging people in activities that support them to achieve outcomes beyond sport and sportscotland’s partnership approach and commitment to developing effective networks is a key element of this. Jacqueline will help to set the scene for the remainder of today’s sessions by explaining the 4 elements of sportscotland’s plan; resources, enablers, environments and outcomes and will share the priority areas for improvement over the next 3 years. By understanding the plan to build a world class sporting system for everyone in Scotland you will begin to see your role in delivering social change through sport.

Jacqueline Lynn has worked for the past 8 years to influence and support the strategic direction of sport at a national and local level. She leads sportscotland’s team responsible for the 32 Local Authority partnerships and she is a key driver of many of Scotland’s biggest sport development programmes, including Active Schools, PE, Community Sport Hubs, developing young people and Club and Community sport.

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Sport for Social Good - the new strategy for sport in England

A conference designed to raise awareness, share ideas and experiences,
encourage a new culture and develop relevant skills

5th July 2016
Britannia Stadium,
Stoke City FC

In partnership with 

Building communities through sport
growing sport working with communities

The Government's strategy for sport and physical activity moves beyond merely looking at how many people take part. In the future, funding decisions will be made on the basis of the social good that sport and physical activity can deliver, not simply on the number of participants.  Success in sport will be defined through five key outcomes:
  • physical wellbeing
  • mental wellbeing
  • individual development
  • social and economic development
  • economic development
It is clear that there is a fundamental mind-set shift from looking at the number of adults playing sport to looking at how sport can contribute to national well-being and the economy. There will also be a focus on those people who do not tend to take part in sport, including women and girls, disabled people, those in lower socio-economic groups and older people.
For many 'traditional' sports development professionals this new strategy will require a significant shift in the way they work, and they will have to develop a much-improved ability working with providers of community and commercial sport and physical activities, with a wide range of non-sport partners from health to regeneration and with different levels of government.
There is recognition that sports organisations play an important role in increasing physical activity levels through enabling access to sport. Sport has an incredible power to create social change. It can have a positive impact on people’s lives, it can deliver social outomes in areas such as health and wellbeing, skills, confidence and it brings communities together.
This conference will bring everybody together
Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared
Delegates will come from community sports clubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, community groups and other community sports providers and community organisations.
10.10 - 10.40 How a governing body can embrace sport for change and benefit from it
Jane Moncrieff. CEO, Triathlon Scotland

Triathlon has experienced significant growth over the last 10 years and particularly since the Olympics in 2012. Triathlon Scotland are acutely aware that, for the sport to continue to grow, they have to continue to increase their engagement with the communities they serve and be more 'than just triathlon'.
Jane's presentation will present her thoughts and recommendations on how traditional sports bodies can engage with non-sports partners and sport for change providers. She will also cover how governing bodies can mentally and culturally engage with this change, while staying true to their sporting roots.
She will also put forward suggestions on how to ‘sell’ the benefits of sport to bodies, such as education, health and community, which often have never worked with sport.
She admits that this is a challenging process, but a crucial one, that Triathlon Scotland are undertaking.
Jane Moncrieff comes from a health background having trained and practiced as a nurse and worked for a number of years as a disability development officer at Edinburgh Leisure, working across sectors and out of the traditional sports development models in order to reach disadvantaged groups.
10.40 - 11.10 “We can’t help everyone , but everyone can help someone”
James Pegg, Community Development Worker, Broxburn United Sports Club

James Pegg will present on how Broxburn United Sports Club has grown into a leader in the field of community sport for change. He will share their experiences of community life and how the club was perceived in the community in the past to the new experience of being the most active club in the community. Over one thousand people are now particpating through voluntary work or being active in community and club programmes.
They encourage activity and change within the community and we would like to share our experiences and learning. Community sport and life is the most important thing in all communities, and they will give our recommendations on how you can make change within your community.
In March 2000 James Pegg was involved with the vision, for the fantastic facility BUSC has today at Albyn Park along. He was president of Broxburn Colts, the largest youth group in the community. In 2010 when BUSC open the doors to the community he was employed by BUSC as Community Club Development Manager.
11.10 - 11.30 Tea/Coffee
11.30 - 12.00 Sustainable sport for communities...Utopia or reality?
Linda Macdonald, Senior Development Officer, The Robertson Trust

Recent years have seen a growing drive for organisations such as community sports clubs to achieve sustainability. But what does this look like in practice and is it a realistic goal for community based organisations delivering sports?  The Robertson Trust have been working within community sport for nearly ten years with a particular interest in supporting the development of sport as a tool for change within communities.    
Their most recent work has been investigating ways of supporting community based sports organisations to become more sustainable.  Senior Development Officer, Linda Macdonald will discuss their findings from this work and highlight some of the key factors that can increase the likelihood of organisations achieving sustainability.  
The Robertson Trust is Scotland’s largest independent funder having made awards in excess of £19m to charities across Scotland over the last year . Linda is the organisation’s lead officer on their sports programmes.  She has a background in establishing and supporting growth within third sector organisations, facility management and community development.
12.00 - 12.30 Everyone wins when clubs have a home
Simon Turner, co-founder of Your Sport Your Home and The Crags Centre

Q: Who are the most powerful people in Scottish sport?
A: Janitors.
Simon Turner will explore the role our facilities could play in leading Scottish sport towards both world-class achievement and social change.
Topics covered include:
  • The 6 Steps to Sustainability for community sports facilities
  • The irrational dedication of community sport leaders
  • Sport for sport's sake vs Sport for Change - ways to combine both philosophies
  • Asset Transfer for community sports groups
  • Disruptive business models
  • Why culture trumps strategy
  • How to bypass grumpy janitors, bored duty managers and no-care administrators
Central to Simon's talk is his conviction that everyone wins when clubs have a home.
Simon is the co-founder of Your Sport Your Home and The Crags Centre, a sports facility that was shut down in 2010 before Simon led a group of basketballers to turn the Centre into a sustainable resource.
12.30 - 13.00 Social enterprises in and community asset transfer in community sport (a local authority angle)
Colin McMillan, Club Development Officer, Edinburgh City Council

Local Authorities wants more people to set up as social enterprises as they give local people more of a say and they can help to make communities stronger and better off.  The current economic climate means that Councils across Scotland have fewer resources to deliver services for communities. 
Budget cuts mean that there is a significant strain on local services, including the increasing threat of community facility closures.  However, the Community Empowerment (Scotland) Act 2015 has made it a statutory obligation for local authorities to provide a process for transferring assets to community organisations. 
This presentation will outline the importance of social enterprise from a local authority perspective including available support structures.  It will identify the process associated with Community Asset Transfer highlighting key Council departments that are involved.  The type of business planning and financial management required to take on an asset as well as pitfalls and future challenges will also be investigated.
Colin brings 13 years of academic and industry experience.  Now working for Edinburgh Council implementing their sport asset transfer procedures he has extensive experience of challenges faced by social enterprises. 
13.00 - 13.45 Lunch
13.45 - 14.15 Using fitness and exercise to engage socially disadvantaged people
Michelle Reilly, Founder, Street Fit Scotland

Michelle Reilly set up Street Fit Scotland in 2015 after 15 years as a frontline project worker, working with socially disadvantaged adults. She had been using fitness and exercise as a tool to engage people to reduce isolation and to support their mental health as well as their physical health.
Street Fit Scotland is a not for profit social enterprise that delivers a health, fitness and well-being programme which helps reduce social isolation and improve mental health as well as addressing long term physical health needs.

The Street Fit programme delivers fitness classes involving Boxercise as well as Circuit Training. Participants find it tough going but fun and it also promotes team-work and peer support and improves their confidence and self-worth. The fitness classes are run by personal trainers in local gyms with health assessments undertaken at the start of the programme.
This presentation will cover the challenges, excitement, rewards and many more aspects of setting up a new social enterprise which provides sport for change - inspiring others to inspire each other.
Two rounds of interactive workshops where delegates can learn from different providers of sport for change programmes working within different sectors.
Nearer the time of the event delegates will be asked which two workshops they would like to attend.

14.15 - 15.00 Round One with three workshops
Workshop One
Partnership approach to enabling sport for change – sharing learning and success from Active East programme

Kirsty Partridge, Scottish Sports Futures Programme Manager
This workshop will allow participants an opportunity to share in learning gained from Scottish Sports Futures' unique approach to delivery, partnership working and community engagement with a particular focus on our award-winning legacy programme Active East. Inspiring young people to be more physically active and build skills through volunteering enables them to both develop as individuals and to help deliver programmes that benefit the communities in which they live. Delegates will hear from some of these young people and discover the journeys they have been on through involvement in the programme. The workshop will culminate with some practical advice and experience on how bringing together the principles of youth work and sport has supported the development of a girl’s only Judo programme in collaboration with Youth Scotland and Judo Scotland as well as further developed our Education Through CashBack training programme.
Kirsty Partridge has worked for over a decade in the Sport for Change field.  She is passionate about the role of youth work in successfully engaging young people through physical activity, and the significance this approach can have as the driver for positive personal development.
Workshop Two
Inclusive Futures - creating a positive change in the perception of disabled people

Youth Sport Trust
This workshop will present the journey of some of the young volunteers from Glasgow telling it from their own experience and show how Inclusive Futures has created a positive change in the perception of disabled people in their community. It will explore the partnerships that have been created in order to allow the volunteers to access a wide variety of placements and opportunities both locally and nationally.
Funded through the Spirit of 2012 Trust and working across 8 UK cities, Inclusive Futures is a unique leadership and volunteering programme which aims to give young people aged 14-19 years old, with and without disabilities, the opportunity to work alongside each other to support and deliver physical activities in schools and communities.  As part of this, the programme aims to promote inclusion, whilst unlocking and demonstrating the potential of young people to be agents of change within their communities.
Workshop Three
Doorstep Sport – The right time, place, price and style

Ian Crawford, StreetGames National Manager for Scotland. Gillian Kirkwood, Manger of Y-Sort-It
Utilising learning from across the StreetGames Network and in particular the work of Y-sort-It and the West Dunbartonshire Youth Alliance,  Ian and Gillian will highlight the key ingredients for  using doorstep sport to successfully engage young people from our most deprived communities. 
StreetGames is a UK wide Sports Charity that helps our disadvantaged young people and communities to enjoy the benefits of sport and participate at the same rate as their more affluent peers.
It does this by supporting a network of over 600 projects which provide sport, physical activity and volunteering opportunities to young people in disadvantaged communities across the UK. Doorstep sport is StreetGames’ delivery method, whereby it brings sport close to the home in disadvantaged communities at the right time, for the right price, to the right place and in the right style.
Over the last 15 years, Ian has worked across Local Authority, Health and the Third Sector. During this time he has created successful programmes, which have greatly increased participation within hard to reach groups.
Gillian is a ‘champion’ of the doorstep sport approach within West Dunbartonshire. An award winning Manager of youth charity Y-Sort-It, she understands the role sport can play in changing the lives of young people in areas of deprivation.
15.00 - 15.45 Round two of three workshops
Workshop Four
Young People, Sport and Attainment- Providing the framework for accrediting young people’s involvement in sport, physical activity and volunteering
Rebecca Simpson, Youth Active Manager, Youth Scotland, Fiona Muir, Girls on the Move Development Worker, Youth Scotland

Youth Scotland has been combining Youth Work and Sport for over 80 years, delivering programmes and projects that bring together a sporting content with a youth work approach. Examples include Girls on the Move National Project and Activate, Educate and Enhance.
This workshop will demonstrate, through real life examples, how young people’s involvement in sport can be accredited using Youth Scotland’s nationally recognised Youth Achievement Awards.
Youth Scotland’s Dynamic Youth Awards and Youth Achievement Awards offer recognition and accreditation for young people’s achievements. They are learning awards that provide a framework to support quality work with young people.
Participants will be given the opportunity to relate the Youth Achievement Awards to sport and to hear the positive impact that bringing accreditation and sport together can have on young people.
Rebecca Simpson has worked in community development and physical activity for 17 years and she is passionate about the power of sport and physical activity as a means to develop and enhance young people lives.
Rebecca Simpson has worked in community development and physical activity for 17 years and she is passionate about the power of sport and physical activity as a means to develop and enhance young people lives.
Workshop Five
Learning from failure to inspire and empower young people
Susan McGilveray, Programme Manager, Winning Scotland Foundation

Champions in Scotland is a role-model programme delivered by Winning Scotland Foundation that connects top Scottish athletes with Scotland’s young people.
In this workshop, you will get a flavour of how we use the message of Learning from Failure to inspire and empower young people to overcome setbacks and become more resilient.
First, the Champion will introduce the concept of failure, telling their own story of failure, how they coped and ultimately succeeded. Participants then experience failure during the workshop through a complex skill/activity from the Champion’s sport ie) hockey keep ups or spinning a basketball on your finger. This allows participants to see the journey and process of turning failure into success. Finally the Champion will debrief the activity and discuss reactions to failure, the gradual process of learning and that to be your personal best and to succeed, you need to accept failure as a natural part of that journey.
Susan McGilveray has worked at Winning Scotland Foundation since October 2014 on the Champions in Scotland programme. She has also been a Champion on the programme since 2012 as she is a current Scotland hockey internationalist.
Workshop Six
Sustainability Model for Community Sports Clubs
Campbell Roy, Scotland Manager, Sported

What makes community sports clubs such a powerful catalyst for positive change is that they are plugged into the needs of their local community and thus are able to engage with the most disadvantaged young people. The volunteers who run these organisations and open their doors to the local community, provide young people with a stability and consistency that is all too often lacking in their young lives.
The only things these inspirational people sometime lack are the networks, know-how and resources to be able to sustain the work of their clubs.
Sported have made good progress in defining sustainability at the level of individual community clubs and are in the process of adding definitions relating to the sector at large.
This workshop will discuss the core elements that contribute towards sustainability and look to encourage organisations to think beyond their immediate viability needs and consider what they require in order to become truly sustainable over the longer term.
Prior to his current role, Campbell gained wide ranging experience across the business, sport and charity sectors as well as witnessing first-hand the power of sport to change lives as a Sported mentor.
15.45 Pick up your up tea/coffee/soft drink and then onto
16.00 - 16.30 Panel debate/Conclusion/Finish

Delegates will come from community sports clubs, Community Sport Hubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, sports governing bodies, community groups and other community sports providers.

To book your place please complete registration form

  Download programme and registration form

For more information please contact:
Svend Elkjaer, Sports Marketing Network, , 01423 326 660
or email us at

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