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Fast and Female Appoints Gabriela

Estrada as New Executive Director 


Fast and Female is very excited to announce that Gabriela (Gaby) Estrada has been appointed as Executive Director to lead the organization as of September 12, 2022. An experienced organizational leader, Gaby will oversee the strategic direction, growth and daily operations of Fast and Female, working with staff, stakeholders and community to fulfill the organization’s mission.

Gaby has been involved in Fast and Female since 2017, initially as a REAL (Relatable, Empowered Active Leaders) Role Model, then an Event Coordinator. In 2018, Gaby joined the Fast and Female staff team as Program Manager and went on to lead the programs team as the Program Director. During her time at Fast and Female, she has successfully managed numerous events, programs and initiatives including:

  • Leading program, grant and research partnerships with Canadian Women & Sport, Silver Gummy Foundation, Vancouver Whitecaps, and more

  • Managing the largest Fast and Female event to date with the OSEG (Ottawa Sport and Entertainment Group) Foundation in 2019

  • Overseeing the creation of the Anti-Racism and Respect Advisory Committee and Youth Advisory Council in 2020 and 2021 respectively. 

Gaby is a proven and passionate organizational leader with a vision to bring accessible sport programming to all self-identified girls in Canada - taking an intersectional approach to development and delivery. As a first-generation Canadian and proud Latina, Gaby is committed to creating inclusive spaces that represent equity-deserving groups. Gaby is concurrently completing her Master's degree at the University of Toronto where she studies racialized women’s experiences in sport and physical activity in Scarborough, ON. She is an avid soccer fan, player, and community coach. 

“I am very grateful for this new opportunity and role with Fast and Female. I am excited to continue working collaboratively with our staff team, Board of Directors, Anti-Racism and Respect Advisory Committee, Youth Advisory Council, Role Models and our overall Fast and Female community towards an evidence-based and intersectional future of the organization!”
- Gaby Estrada, Executive Director

Fast and Female thanks Chandra Crawford, Founder, for her support as she moves on to her next great adventure

Photo Credit: Martin Massel

At this time, Fast and Female would also like to announce the departure of Founder, Chandra Crawford. Chandra founded Fast and Female in Canmore, AB in 2005. Over the last 17 years, Fast and Female has grown in Canada, led operations and events in the USA and Australia. Since its inception in 2005, Fast and Female has engaged over 21,000 youth participants and facilitated over 2600 REAL Role Model in-person and virtual appearances. Fast and Female’s foundation and community is a legacy of Chandra’s incredible vision and work. The entire organization thanks Chandra for her dedication to keeping girls in sport and wishes her the best in her next adventure!

“I’m thrilled to have Gaby taking the leadership position at Fast and Female. I have learned so much from her over the years and have the utmost respect for her core values and her guidance of Fast and Female over the past years. 

It is unbelievable to see how far this organization has come since humble beginnings in 2005. The tens of thousands of girls and thousands of real role models that have connected with them are a testament to the belief we all share in making the world better and more equitable through the power of sport! 

These days I’m focusing on my 4 kids under the age of 6 and my motivational speaking. Fast and Female has its own wings and destiny and I’m grateful that it can fly on its own.” 

- Chandra Crawford, Founder of Fast and Female

Read Chandra’s letter to the Fast and Female community here


Photo Credit Nathaniel Mah
Photo credit Joh Huyer

Help us reach our mission! Fast and Female is on a  mission to keep self-identified girls healthy and active in sports and physical activity, because it sets them up to succeed and lead in life beyond sports. We do this through running collaborative events and programs, virtually and in-person, across the country with like-minded partners and individuals, and connecting our participants to amazing REAL (Relatable, Empowering, Active Leaders) Role Models across the country. Help us keep our mission going by donating to Fast and Female today!

Donate Now
Fast and Female is planning to raise an estimated amount of $30,000 from September - December this year on fundraising campaigns. It will cost our organization an estimate of $80,000 to raise this. The money raised will be going to support Fast and Female operations and programs. For further information, please contact Fast and Female at
Fast and Female 
Suite 100, 1995 Olympic Way
Canmore, AB T1W 2T6

Copyright © 2022 Fast and Female, All rights reserved.

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