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Making some noise about Gong | Issue 2 | June 2013
Welcome to issue 2 of Soundings. The theme of this edition is definitely ‘banging our own gong’ as we have exciting news to share regarding a new client win, new hires and new work. We are also planning our next Gong breakfast in London in September and will announce more details very soon. Look out for your invitation.

Rethinking China

Our third webcast for HSBC airs today (Friday), chaired by the BBC’s Linda Yueh. The discussion will focus on busting some myths about China as the world’s factory by focusing on the purchasing power of the Chinese consumer. Guest panellists joining HSBC host Philip Poole, include Ken Grier from The Macallan (whose holding company has 24% of the Chinese whisky market) and Jonathan Smith of China specialist social media agency Hot Pot Digital.


Our glamorous sibling agency Muse is busy hosting the world’s media at Masterpiece London until 3 July. Preview Day celeb spots included Uma Thurman, Anna Wintour and Sarah Jessica Parker! If you have a thing about art, antiques, jewels, even classic cars, this is a must visit experience. For the first time, Masterpiece London has teamed up with the Chinese Heritage and Arts Festival to create the Hong Kong Pavilion which will include highlights supplied by Hong Kong’s Fine Art Asia fair’s galleries. Set in the spectacular South Grounds of the Royal Hospital Chelsea, Masterpiece also features dining experiences from Le Caprice and Scott’s Seafood & Champagne Bar. Fancy it? Let us know and we’ll send you a ticket.

Invest in Africa taps Gong

We were recently invited to pitch for Invest in Africa’s (IIA) communications brief. Originally the brainchild of Tullow Oil with founder members Ernst & Young and Lonrho, IIA is a membership organisation that brings together international companies working in Africa. By pooling resources and spending power and championing local businesses, IIA helps promote economic growth and job creation. We were thrilled to be chosen to represent them among stellar company on the three-way pitch list.


You’d have thought that after years as the client at Heidrick & Struggles and then at Actis, Claire Davies would have had enough of us by now. But we are thrilled that she has chosen Gong to make her transition to agency life. She is bringing her extensive global PR & marketing expertise in emerging markets to the team. She will be based out of London, but we won’t be able to keep her out of Nairobi and New York for long.
We are currently hiring in Ghana and have spent the last fortnight in Accra meeting people. We are excited by the quality of the people we’ve interviewed but there’s still time (just) if you have any last minute suggestions.


New Research: Where the Talent Wars Are Hottest, HBR Blog, 21 June, Boris Groysberg and Deborah Bell.
The Trustworthy Bank Watch the panel from The Economist Good Bank summit.
Jacana Chairman, Stephen Dawson responds to Andrew Mitchell’s Legatum Institute report, A safer and more prosperous world: why aid really matters in an age of austerity.

I&P blossoms with help of Gong Creative

Private Equity firm I&P Management asked Gong Creative to help rename and rebrand the firm to create a clear distinction from its sister firm, I&P Development. Adenia is the result. The name of an indigenous flower, the rebrand provided the impetus for a website refresh and new collateral across the board.

Going for Gongs

Olam won two awards within a week in May: Rainforest Alliance Sustainable Standard-Setter and The Guardian Sustainable Business Award in the Society category for its work with the Olam Livelihood Charter.

Pan-African PE firm Emerging Capital Partners won the Telecoms Deal of the Year award at Africa Investor’s CEO Infrastructure Investment Awards and also won Mid-cap deal of the year for its investment in Nairobi Java House at the Private Equity Africa Awards in London.

Homestrings’ Founder, Eric Guichard was recognised by the Africa Diaspora Awards as Entrepreneur of the Year.  Huge congratulations all round.


If you see anything that piques your interest, ping us here for more details. We’ve done our best to be relevant and useful. If we’ve failed, forgive us and opt out quickly here.

Thanks for reading and we’ll check in again next quarter.

Gong Communications
1 Blandford Street
London, UK W1U 3DA
United Kingdom

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