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Making some noise about Gong | Issue 4 | February 2014
While the UK experiences its wettest winter since records began we turn our attention to sunnier climes, from breakfast in Madagascar to football in Rio, we hope this latest issue of Soundings brightens your day. 

Sprockets in
our sites

After preparing a seasonal flurry of holiday cards and newsletters, the Gong Creative team spent January learning about the world of industrial products with their work on the rebranding of PPS, a Jacana portfolio company, headquartered in Ghana. They are also busy designing websites, brochures and billboards for Kenyan mixed-use development, Garden City. And in spare moments find time to draw up an infographic or two; the latest of which asks that thorny question: do you need a new website?

London to Rio

We have been limbering up on our sports knowledge with a new brief to assist Birkbeck, University of London on UK and international media support for its Business Week 2014 which runs from 23-26 June. The theme of the four day event is: ‘London to Rio – Sport and Business in a Global Society’. We’re thrilled to be working with Birkbeck again after delivering previous projects on topics as diverse as cyberbullying in the workplace and trends in global commodities.

Eventful Africa 

“Google ads now get more click-throughs in Africa than in Europe”. This was one of the well-chosen facts that helped author and frontier markets strategist, Jonathan Berman, grab the attention of the audience at Success in Africa, an evening event that we co-hosted with Dalberg on 29 January at the IOD. Takeout Founder and CEO, Judith Clegg helped draw out other compelling observations in conversation with Jonathan that ensured even the most cautious in the audience left feeling enthusiastic about the opportunities that Africa has to offer. For further inspiration, listen to the podcast here or order a copy of the book here.

Good ship Muse

2014 has got off to a breezy start at Muse with several new business wins including, Heritage AssetsCOLLECT 2014, Fine Art Asia 2014Crafted: Makers of the Exceptional and Sculpture by the Lakes. One of the team’s proudest recent wins has been The Mary Rose Museum in Portsmouth. Freya and Co. are rolling up their sleeves to tell the story of the Tudor ship and the 19,000+ objects which were recovered from her wreck site, from peppercorns to musical instruments to the shoulder blade, tibia and pelvis of a large muscular rat. And Muse’s existing clients have plenty up their sleeves too – including some important anniversaries for ATLAS Gallery and Butchoff Antiques. You can see the full Muse client list here.  

Breakfast in Madagascar

Journalist Emilie Filou is an old friend of Gong and we’ve loved hearing about her trips to Madagascar over the years (she helped write the Lonely Planet guide to the country). So, when she offered to tell us about the opportunities and challenges of this much under-reported country we jumped at the chance. Forty people crowded into West End café Daisy Green for banana bread and coffee to marvel at Emilie’s photographs and her stories of a country which is turning a corner since the coup of 2009. You can read our blog about the event here including how to pronounce the name of Madagascar’s newly elected President, Hery Rajaonarimampianina.

All about the environment

We’re tweeting on behalf of a trio of Economist events in the weeks to come. Feeding the World this Thursday, the Arctic Summit on 4 March, and the World Forests Summit on 20 March will address issues of food security, biodiversity and investment in natural resources. Chris Brett, Head of Corporate Responsibility and Sustainability at our client Olam International, is speaking at Feeding the World on: ‘FDI, Economic Growth and the Demands on Agricultural Land’. You can keep up to speed at @Economist_FTW, @EI_enviro and #econenviro. 

Welcome Harriet

Welcome to Harriet Baker who has joined Gong as a Account Executive. Harriet studied Classics at Oxford and has promised to write us a blog on the allegorical figure of Fama and what she teaches us about PR. Harriet is supporting the Olam International team as well as keeping us all up to date with media monitoring and analyses. 


If you see anything that piques your interest, ping us here for more details. We’ve done our best to be relevant and useful. If we’ve failed, forgive us and opt out quickly here.

Thanks for reading and we’ll check in again next quarter.

Gong Communications
1 Blandford Street
London, UK W1U 3DA
United Kingdom

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