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Making some noise about Gong | Issue 1 | April 2013
We thought it was about time that we followed our own advice and started to communicate regularly with the people we want to stay connected to. So here is our first issue of Soundings. We’ve tried to make it both useful and easy on the eye.


Gong & Muse working together

Closer to home, our glamorous art and luxury sibling agency, Muse, has been asked to produce a series of bespoke events for HSBC’s private wealth clients (following the success of a ‘Rock & The Vine’ event at Philip Mould’s Gallery at the end of last year). The rocks in question were of course diamonds and the vines, drawn from Goedhuis’ fine wines. Gong is delighted to be on the team, helping to programme a series of webcasts for HSBC Premier customers. The first event, chaired by Times’ Executive Editor, Danny Finkelstein, featuring City AM’s Editor Allister Heath discussed the recent UK budget.

Gong Gets Creative

We have been in stealth mode, building up a bank of work in order to be able to do the big reveal of our new in-house creative capability. A sample of recent work includes a complete collateral refresh for pan-African housing finance institution, Shelter Afrique, new web sites for private equity firm ECP and Birkbeck's Sports Business Centre, and a new brochure for Continental Reinsurance. We are currently working on a corporate video, annual reports and a new visual identity to name just a few things. Please click here for more information and email to discuss a project.

Africa Centre Stage

Conference season is upon us. Looking back, we worked on the Economist’s Africa Summit in London in February, hosting a breakfast for entrepreneurs busy figuring out their next move on the Continent. The Economist’s Business Editor, Robert Guest was our erudite and provocative chair, hot-foot from Uganda. One of the subjects under discussion was whether South Africa is losing its status as the de facto bridge into Africa for international companies.
On that note, AVCA chose Cape Town for its ‘Alpha in Africa’ private equity event this week, which we were proud to represent. Here's The Economist's Southern Africa correspondent, John O'Sullivan swapping stories with Jim O'Neill of Goldman Sachs during an interview.  And looking forward to 18th May, we'll be on hand at Oxford's Said Business School annual Africa Summit, Leading from the Frontier. Tickets are still available for an all star line-up here.

FinTech Fabulous

True Office, the NY Headquartered company that gamifies compliance training has been popping up in London a lot recently. In February it announced a new partnership with Thomson Reuters and demoed jointly at FinoVate, then March saw FinTech launch its accelerator programme here in the UK. As a top of the ‘Class of NYC 2012’ graduate, True Office stopped by to lend some support, pausing just long enough to pick up a prestigious Computer World Laureate accolade.

Going for Gongs

And speaking of awards, congratulations to Olam, our global agribusiness and food ingredients client that has been shortlisted for the prestigious Guardian Sustainable Business Awards.  Olam is competing in the Society Category for its work with smallholder farmers through the Olam Livelihood Charter. Everything will be crossed for them at the ceremony in London on 16 May.


If you see anything that piques your interest, ping us here for more details. We’ve done our best to be relevant and useful. If we’ve failed, forgive us and opt out quickly here.

Thanks for reading and we’ll check in again next quarter.

Gong Communications
1 Blandford Street
London, UK W1U 3DA
United Kingdom

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