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GONG Communications
 
Soundings
 
Making some noise about Gong   |   Issue 10   |   August 2016
 
 
 
 
Challenger
 
Ringing out the changes! 
 
Welcome to a new look Gong. We’ve been quietly growing and hiring and this year we feel at the top of our game, with our work winning or being shortlisted for seven awards.
 
So we’ve taken some time to reflect on who we are and what we care about, quite literally taking a leaf out of our client John O’Brien’s forthcoming book about Purpose at work.  Whether we are communicating corporate sustainability, the business case for an inclusive workplace culture, or championing innovators, risk takers and entrepreneurs, it’s time to reflect on what gets us out of bed in the morning.  We hope you agree that our brand refresh reflects that energy and focus. Check it out here.
 
 
 
 
Change the World: Fortune pits Olam at #23
 
A big congratulations to our client Olam International for reaching Fortune’s Change the World list at number 23. The global agri-business has been recognised for its flagship Olam Livelihood Charter, investing in smallholder farmers in their supply chains.
 
Fortune Editor Alan Murray writes: “The best businesses, of course, have always put purpose at the center of their strategies. But members of this new group realize that restoring public trust is essential to their long-term success. Increasingly, they are building intentional efforts to address social problems into the core of their business plans. It is these efforts that we highlight in our second annual Change the World list.” Explore the full list here.
 
 
 
Dive In sweeps the board with awards 
 
When we got the brief for a market wide diversity & inclusion festival from Lloyd’s of London, we knew it was special. 
 
Dive In has already scooped four awards to prove it. It was judged Marketing Week's Diversity Champion, won top diversity honours at the British Insurance Awards, was Event of the Year at the Insurance PR and Marketing awards, was highly commended for employee engagement at the ENEI awards in addition to being shortlisted at the SABRE EMEA and Guardian Sustainable Business Awards. For 2016, Dive In has gone international with 45+ events in 15 cities across 4 continents. This year to keep raising the bar, we have developed an  App as a platform for D&I resources as well as discovering everything you need to know about this year’s Festival.
 
 
 
 
Re:Thinking Learning  
 
Continuing with the theme of investing in talent, Lloyd’s and the Lloyd’s Market Association’s collaboration around a bigger market-wide Learning Week is another new initiative which we were thrilled to be involved with. 
 
For one week in July, over 3,000 people from the insurance market had the opportunity to attend seminars and workshops on a wide range of topics. Technical training was complemented with  broader management and soft skills learning opportunities. Dr. Andrew Scott, Professor of Macroeconomics at London Business School looked at how businesses are expected to adapt to new risks post Brexit with sessions on the Art and Science of Negotiation and the Future of Learning also pulling in big audiences.
 
 
 
 
Rock Hard Innovation from Quartz Africa
 
Innovation took centre stage in Nairobi where we partnered with Quartz, the digital global business news provider, for its 2nd Africa Innovators Summit. 
 
Thirty entrepreneurs were hand-picked from across Africa to explore the challenges facing innovators on the continent. Recurring themes included a forgotten middle class when it comes to tech funding, while ‘just focus and start’ was the call from Winnifred Selby who founded Ghana Bamboo Bikes when she was just 15. Now aged 21, she employs 35 people and has made over 1,000 bicycles. The invitation only summit was a hugely popular event with #qzafricasummit trending on Twitter on the day of the event.

And a big thank you to H.E Lazarus Amayo, Kenya’s High Commissioner to the UK and his team for taking the time to meet with Gongers Nikki Francis-Jones and Kirsten Smith in June. 
 
 
 
 
New to the Gong team
 
We’re delighted to welcome to Gong some exciting fresh talent. Event & content producer Philip Dundas joins to head up our events management team (you can read his biog here). 
 
And testimony to the value of internships, two former interns have joined us full time. Johanna Yaovi has been tempted back to Gong after working in media and corporate relations after graduation, and Malini Parkash, who recently graduated from Warwick University have both recently joined as Account Executives. 
 
 
 
 
Client wins
 
US based Nomadic – the digital cohort learning specialist - has appointed us to deliver a full brand communications programme to build its international reputation as a company that is a proven re-inventor of organisational education and engagement.
 
Nomadic has already chalked up impressive case studies from clients including Ketchum, Unilever and BAE Systems.
 
We also welcome executive search firm, Segalen and Associés to our client list on a web redevelopment and thought leadership content project to support the relocation of its headquarters from Paris to London.
 
And Gong Kenya has signed East African risk management company, Warrior Insight, to launch and raise the local profile of its game-changing new security product, RS24, which uses the latest security technologies specifically tailored to the Kenyan market.
 
 
 
 
CSR
 
In June, we were delighted to attend the launch event for Run Rwanda a 211 mile run across the East African nation to raise awareness about entrepreneurialism in Africa and which will also be a fundraiser for the African Entrepreneur Collective, our pro-bono client. 
 
Most impressive was that while we managed to make it on public transport across London to the event, two of the slightly sweaty speakers had actually run a marathon to get there #powerofrunning!