If you can't view this email, please click here.
Making some noise about Gong | Issue 5 | May 2014

We don’t normally get the chance to mention HM The Queen, the Dalai Lama and Chicago bikers in the same breath but it’s been a busy few months here at Gong. We hope you enjoy reading about what we’ve been up to.


Gong Save the Queen

Usually the cheers ring out when a client wins an industry award, but this time round we’re proud to say that we’ve got a gong of our own to celebrate. On 21 April it was announced that we had won a Queen’s Award for Enterprise in the international trade category, reflecting the growth of our business from clients outside the UK. In an age where awards are big business, this one is all the sweeter for the fact that it’s free to enter and we get a trip to Buckingham Palace in July to meet Her Majesty The Queen!

Our Glittering Muse

Beginning in June, Muse will present luxury, glitz and glamour galore with returning client, Masterpiece London, now in its fifth edition and its fourth year at the Royal Hospital Chelsea (26 June-2 July), flanked by new clients Hallmark Salon, a selling exhibition of contemporary jewellery at Somerset House (24-28 June) and SalonQP, which will see some of the most exclusive names in watchmaking converge on the Saatchi Gallery (6-8 November).

June also marks the opening of the latest exhibition at the ATLAS Gallery (19 June-16 August). The Bikeriders features works by photographer Danny Lyon who immersed himself in the lives of the Chicago Outlaws Motorcycle Club, documenting its members between 1963 and 1967.

In other client news, The Mary Rose Museum turns one on 31 May while Butchoff Antiques continues to celebrate its 50th anniversary with fashion shows and installations at the Wallace Collection.

How Much is a Goat Worth?

It’s a question we have found ourselves thinking about while working with Gong’s new insurance client APA Insurance. Mifugo Maisha, APA’s innovative microinsurance product uses satellites to survey the availability of pasture for animal grazing, predicts the number of animal fatalities and provides insurance to cover the potential losses. The product is the first of its kind in Kenya and is backed by the International Livestock Research Institute (ILRI) and World Vision Kenya

A New Economic Model ?

The Dalai Lama and The Archbishop of Canterbury aren’t our usual targets for a press campaign but when author George Cooper asked us to launch his new book: Money, Blood and Revolution we knew a critical part of the outcome would be to generate meaningful debate about George’s bold contention that economics is a science in crisis. A column by John Authers in the Financial Times was followed up by a two-part interview with the same publication, meanwhile other titles picked up the story, including The Economist and HBR Blog. The debate continues. 


CEO Transition Time at Databank

It’s rare to have the chance to provide internal and external communications support on both sides of a transaction. Recent leadership changes at Ghana based Databank saw us working to support the transition of the current CEO to his new role as CEO of Enterprise Group. Meanwhile at Enterprise Group, we advised on communications for the retirement of the incumbent CEO and his appointment to the Non-executive Board. 

A New Infrastructure Fund for Africa

Gong Creative recently won an exciting project from the African Development Bank (AfDB) to develop a series of investor brochures for new infrastructure fund Africa50Africa50 will focus on high-impact national and regional projects in the energy, transport, ICT and water sectors. This is an important step forward in closing Africa’s $95billion infrastructure funding gap and we’re proud to be working on this project. 



After our work in support of the event, we were in attendance at the 2014 Oxford Africa Conference last weekend. The conference tackled a range of subjects, viewing the continent through an unfiltered lens. 

We were fascinated by the session on reporting Africa and the challenge of legitimacy which extends from parachuting in foreign correspondents to the pressures put upon local journalists.

Meanwhile, as the World Cup beckons, work continues on Birkbeck, University of London’s Business Week 2014 which runs from 23-26 June. The theme of the free four day event is: ‘London to Rio – Sport and Business in a global society’.

Announcing Tessa

Welcome to Tessa Wilson who has joined Gong as an Account Executive after six months teaching in France with the British Council. Following her graduation from the University of Liverpool with a BA in Philosophy, Tessa spent three months in the Eastern Cape of South Africa, volunteering on the DFID International Citizen Service scheme. At Gong, she supports the financial services team with clients including, Emerging Capital Partners and True Office.


If you see anything that piques your interest, ping us here for more details. We’ve done our best to be relevant and useful. If we’ve failed, forgive us and opt out quickly here.

Thanks for reading and we’ll check in again next quarter.

Gong Communications
1 Blandford Street
London, UK W1U 3DA
United Kingdom

Add us to your address book